Written by: Maria-Paz Hornisch, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
The biggest mistake I see entrepreneurs making when they choose their email marketing platform is that they try to go for either the cheapest option or don’t do enough research beforehand, so they end up using a tool that doesn’t fit their business.
This can be very frustrating, especially for solo entrepreneurs trying to do all the things in their businesses. It can lead to wrong strategic decisions, such as not wanting to use email marketing because “it’s hard” or “I don’t have the tech skills for this.”
Email Marketing can be simple! With the right guidance and knowing the exact steps to take, you’ll be able to use this fantastic and helpful tool in your business and implement the strategies your business needs to grow even further.
To choose the right Email Marketing Platform for your business, you need to ask yourself the following key questions:
1) What’s the current stage of my business?
There are many email marketing platforms out there, but you need to make sure to use the one that fits your business. Are you a solo entrepreneur just starting? Are you using several platforms you want to integrate with email marketing? Have you been in business for years and need to change your email marketing platform to implement new and sophisticated marketing strategies?
2) Do I have a product or service-based business?
Suppose you’re selling products within different categories and shipping methods. In that case, you need to use a sophisticated email marketing platform that can integrate to your website (or at least be able to connect them with an external provider, such as Zapier) and be able to