Roberto is an experienced business coach who applies neuroscientific paradigms in the programs created for his clients. Roberto has the passion to work with people and for people within companies, to ensure high levels of performance and a degree of job satisfaction that makes them accomplished and successful and improves the total productivity of the company. His vision is to see his country (Italy) better than it is now, through the success of SMEs (Small and Medium Enterprises) which represent at least 70% of the national economy. He says, "'I want to leave our children and our grandchildren a better country". For this, he contributes in improving the success of companies through his business coaching program (“PerFormare”) and through his neuroscience expertise, working on the balance of four human beings variables: Mind, Body, Emotions, Relationships. ""PerFormare"", the innovative business coaching program proposed by Roberto, leverages an assessment based on neuroscience, done at the beginning and the end of the program; He can make the intervention with clients, who choose to work with him, very precise, accurate and effective. Roberto is an expert in NLP (Master Practitioner), Mindfulness, Personal Trainer, Nutrition, Neuroscience, Leadership and collaborates with different experts according to the needs of clientIf you want to know deeply how to best use the skills and talents of the people who are part of your team, if you want to know the relational modalities and behavioral patterns of your collaborators, if you want to know how to best organize your team and make it perform at its best please, take a look at https://robertopatricolo.com/ to learn more about Roberto his work and his innovative approach.
Roberto Patricolo, Business and Performance COACH
Introduce yourself.
I am the father of three beautiful girls, now adults who are taking flight for their future autonomy, in work, in the family, and in their own choices.
I live with my wife Letizia and Agnese one of my three daughters, trying in my little one not to let them miss anything and to the development of the future of everyone in the family. almost 3 years.
My hobbies are music, listened to and playing as a blues guitarist, reading historical books and historical, adventure, and fantastic films.
I am very passionate about the history of the mafia because they also tell about my adolescence and youth, as I was born in Sicily; and neuroscience, which excites me a lot to the point of being an integral part of my work and my proposal to clients.
I have always done the work of consulting and supporting others, and in the last 12 years in coaching I have wanted to affirm my propensity to help, and I always find a way to lend a hand to those in need.
What is the name of your business, and how do you help your customers?
My activity, Wellness eXperience for the concept of well-being not only for health but, above all linked to the concept of satisfaction and happiness that each of us wants to achieve.
My activity is in the field of coaching, and I can define it as performance and neuro coach in the commercial field; because I believe business is excellent when performance is excellent.
Every person, in my opinion, can have a high performance if he understands how it works and what makes it work in the best way: the brain and the balance between mind, emotions and body.
What kind of audience are you targeting your business?
My business is aimed at all those who want to increase their satisfaction in life, especially entrepreneurs, professionals and managers and business teams.
What are your goals for your business?
My goal is to raise awareness in Italian entrepreneurs that people are the real engine of the economy and not procedures or strategies for their own sake.
In this sense, I have already developed a project that incorporates neuroscience since last year.
What would you like to achieve for yourself and your business in the future?
I would like to get entrepreneurs to understand what I can do for them and to seriously consider the idea of collaborating with me for the growth of their businesses and the Italian economy.
I'm talking about collaboration, not about the customer. For me, the relationship with the customer must be a partnership relationship.
What is your work inspired by?
My work is inspired by my desire to see my children live in a fairer, wiser, and more balanced world, and to do this everyone must do their part.
I do my part, helping those who can and want to improve their way of approaching life and the situations that arise daily, in the private and personal sphere, as well as in the professional one.
If everyone does their part, I believe we can become successful in creating a great future.
Tell us about your biggest professional achievement so far.
Helping people to change their lifestyle.
I collaborate with medical studies; we have developed a path that integrates the nutritional medical part with mental coaching to create awareness in people of their value as people and improve their determination and strategies for weight control.
To date, for the past 3 years, considering the pandemic period, over 200 people have benefited from this path.
Another success refers to the certification as a professional in neuroagility, an innovative neuroscientific paradigm that helps people to greatly improve their skills in learning, development and use of talent and to better understand how to interact with others both from the point of view relational, and from a behavioral point of view especially in the context where very often, situations of conflict or friction or simple misunderstandings are created in teams not only because of misaligned values but very often because the brain of one processes information in a way unlike another component that processes information in another way, returning completely inadequate answers.
If you could change one thing in your industry, would it be and why?
I have always avoided marketing to manipulate people and bring them into my business. What I would like is that so many coaching gurus would avoid advertising to hook clients and lead by example by truly helping them. I have never believed that in classrooms of 300 or 400 people you can really help each other. So I would like to change a marketing of my scope that is fairer and really useful to people.
