Written by: Erwin Wils, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Everyone wants to succeed in life, whether it's in their personal or professional pursuits. But the path to success can be long and winding, and it's easy to get lost or discouraged along the way. This is where coaching comes in. Coaching is a powerful tool that can help you unlock your full potential and achieve your goals faster and more efficiently than you ever thought possible. According to Gitnux, the coaching industry keeps on growing, helping more and more people. And still some people don’t understand the value they can receive from a coach. In this article, we'll explore the top 11 reasons why people think they don't need a coach and the opportunities they’re missing by not hiring one immediately.
Myth 1 "I don't need a coach because I can do it on my own."
It's true. You can achieve success on your own, and eventually, you might even achieve the goals you’ve set for yourself; yet many – or rather, most – still don’t. Wouldn’t it be easier to use a shortcut to your goals? To become aware of your blind spots? To have an unbiased person help you figure out what’s blocking your progress and help you remove the obstacles? Think about how much faster and more efficiently you could achieve your goals with the guidance, support, and accountability of a coach.
If you know how to get there, why aren’t you there yet?
One of my own coaches once said: “If you know how to get there, why aren’t you there yet?” I thought that was a very interesting question. You might have 4 numbers to open the key to success, but if it’s a 5 number lock, you’re not getting access. That fifth number might be your blind spot. A coach can help you develop a clear vision for what you want to achieve, create a plan for getting there, and provide ongoing support and feedback to ensure that you stay on track.
A coach can also help you overcome the obstacles and challenges that arise along the way, which can save you time and frustration in the long run. I know, I’ve been there. I thought I could do it on my own, and it took me 3 years to understand what it meant to be an entrepreneur. The moment I invested in a coach for myself, I quickly understood the value and my business accelerated.
Myth 2 "Coaching is too expensive."
Coaching is an investment in yourself. It's important to consider the potential return on investment (ROI) that comes from achieving your goals faster and more efficiently with the help of a coach. How much time and money has it cost you to stay stuck where you are right now? Are you aware of whether you have a fixed mindset or a growth mindset?
Here’s an example: suppose you’re not good at writing blogs, yet to be visible, you need to post blogs on your website periodically. Writing one blog will take you 4 hours. Somebody offers you to write 6 blogs for $500 and you decide to do it yourself, because you’re not paying somebody that much money for a piece of text that you can write yourself. So you just saved $500. Right? Wrong! Writing 6 blogs would take you 6 times 4 = 24 hours, in other words 3 full business days. Hours you can’t spend on anything else. Let’s say that your hourly rate is $100. So instead of saving $500, you’re leaving $2400 on the table you can’t send an invoice for to your clients. You just wasted $1900 by doing it yourself! That’s the very reason that when I started out as an entrepreneur in 2015, I outsourced my accounting. I probably could do it myself, yet it’s not my expertise and I knew I would waste a lot of time doing it. Time I couldn’t use to help my clients.
Everything is relative. A coach can help you identify the areas where you're currently falling short and provide you with the tools and strategies you need to overcome these challenges. This can lead to increased productivity, better performance, and ultimately, greater success in your personal and professional life. Remember, it’s an investment in yourself, so ask yourself if you’re worth it. Sometimes, the needed investment can surprise you in very promising ways.
Myth 3 "I don't have time for coaching."
Time is a precious commodity, and it's important to prioritize your personal and professional development if you want to achieve your goals. When you say you don’t have time for coaching, you’re actually saying you don’t give priority to coaching. It’s all a matter of priorities. A coach can help you make better use of your time by providing you with the tools and resources you need to be more productive and efficient. They’ve already figured out efficiency and they can share their tips and tools with you. A coach can also help you identify areas where you may be wasting time or engaging in unproductive habits, which can help you reclaim valuable time and energy for the things that truly matter. Have you ever tracked how you spend your time and why you constantly feel like you have too little time? How much would it be worth to you if a coach could free up 4 to 8 to 25 hours a week or more on your schedule?
Myth 4 "I don't know what a coach can do for me."
Well, you won’t find out until you start exploring. A coach can do a lot for you! A coach can help you clarify your wants, needs, desires, and goals, and develop a plan for achieving them. A coach can also provide you with ongoing support and accountability to ensure that you stay on track. A coach may also help you identify and overcome limiting beliefs or hidden self-sabotaging behaviours that may be holding you back from achieving your full potential.
We cannot see our own blind spots; they’re hidden from our conscious view. A skilled coach knows which questions to ask and may have other scientifically proven strategies that not only bring hidden drivers of our behaviours and actions to light, but also helps us reprogram our stinkin’ thinkin’ so that we can achieve our goals. A coach can help you develop new skills and strategies that can help you excel in your personal and professional life – the results are boundless. As a matter of fact, I have a simple yet very effective challenge to prove that you are limiting yourself without realizing it and until now, this challenge hasn’t failed me in all those years. Contact me when you want to experience this yourself.
Myth 5 "I've already achieved success on my own."
That’s wonderful, congratulations on your success! So is this it? No more challenges? You’ve reached the top? Number one of the world? Or are you getting a bit restless, wondering what’s next? The journey to success is never ending. Our desires change, the world changes, our view changes as well and there is always room for growth and improvement.
We all have experienced success in one or another way, and we all know that that is not the end of the road. For instance, a lot of starting entrepreneurs want to earn $100,000 of income and the first year they reached that level, they feel successful. Do you realize that when you want to become a millionaire, that should be your average monthly income? One of my business coaches has a goal to reach a net worth of $1 billion. When he asked his billionaire mentor why he hasn’t reached that level yet, the answer was short and simple: “Because you have a millionaire mindset.”
A coach can help you take your performance to the next level by providing you with new insights and strategies for growth and development. A coach can also help you identify blind spots or areas where you may be holding yourself back, conquer new markets, which can help you achieve even greater levels of success in the future.
Myth 6 "Coaching is only for people who are struggling."
If that was true, every top athlete and sports team would be struggling. Because they all use coaches to make it to the top. Coaching is not just for people who are struggling, it’s for anyone who wants to improve their skills, their mindset, their accuracy, and their success. Coaches are for people who want to win, to be top of their game, to achieve more at a faster, more efficient rate. Coaching can benefit anyone committed to personal and professional growth and development, regardless of their current level of success. In fact, many successful people have coaches to help them continue to grow and improve in their personal and professional lives. Coaching is not a sign of weakness or failure, but rather a sign of strength and a desire to reach one's full potential. For me personally that was the very reason to change my focus from hypnotherapy towards coaching. I saw a lot of unused potential with my clients, and I want them all to reach their full potential.
Myth 7 "I don't want someone telling me what to do."
A coach is not there to tell you what to do. A good coach should ask you powerful questions you likely don’t ask yourself, and guide, advise and support you as you make your own decisions and take action toward achieving your goals. A coach can help you see situations from a new or different perspective, provide you with the tools and resources you need to make informed decisions, and take purposeful action towards your goals. Ultimately, a coach empowers the best version of you, as the decision-making power always remains in your hands.
Myth 8 "I can get advice from friends and family for free."
While friends and family can provide valuable support and guidance, they may not have the same level of expertise and experience as a professional coach. And because they know you and love you, they may have a different agenda for you or limit your progress through their own self-limiting beliefs.
Questions to consider when seeking counsel from friends and family: Are they on the same path as you? Are you able to share everything with them for your growth, without withholding any information? Do they keep you accountable for your progress? Do you have regular check-ins and accountability?
People listen to their favorite radio station: WIIFM
I always say that people listen to their favorite radio station WIIFM: What’s In It for Me. Either consciously or subconsciously. Meaning there is always an exchange. With a coach, it is an easy answer. The “WIIFM” for a coach is the investment you make and the value they receive from your continued success. In return, s/he gives you all their skills and experience to make sure you get the best ROI you can ask for. With friends and family, it is less obvious. A coach has been trained to help you reach your fullest potential, and provide you with a fresh perspective, objective feedback, empowering questions, and proven strategies for success. Additionally, coaching provides a safe and confidential space where you can explore your goals and challenges without fear of judgment or bias.
Myth 9 "I've tried coaching before and it didn't work for me."
Not all coaches are the same, and it's important to find a coach who is a good fit for your needs and personality, which do change as you grow as a person and an entrepreneur. If you've tried coaching and it didn't work out, it may be because you didn't find the right coach for your needs. Take the time to research and interview potential coaches to find the one who aligns with your values, goals, needs, and personality. With the right coach, coaching can be a transformative experience that helps you achieve your goals and reach your full potential. A little tip, when talking to a coach, ask who their coach is. When they claim coaching is the key to success, they should also have a coach or two; they should practice what they preach.
Myth 10 "I already have a trainer/mentor."
Great, so you already know the benefits of investing in yourself by paying a professional to take you to the next level. Trainers, mentors, and coaches all play important roles in helping individuals achieve success, and each of these roles has distinct characteristics and objectives. Trainers mainly focus on providing specific education and instruction; mentors provide guidance and support based on their own experiences; and coaches help develop the mindset and behaviors to achieve goals.
Usain Bolt is widely considered to be the greatest sprinter of all time and he could be a great mentor for other sprinters, sharing how he reached that point. Yet that doesn’t mean he could be a great coach. As a matter of fact, Usain had a great coach himself that got him to that very point, Glen Mills.
A coach can help you develop a customized plan for achieving your goals and provide ongoing support and accountability to ensure that you stay on track. A coach can also help you identify and overcome any limiting beliefs or self-sabotaging behaviours that may be holding you back from achieving your full potential. Additionally, coaching provides a safe and confidential space where you can explore your goals and challenges without fear of judgment or bias.
Myth 11 "I'm too old/too young/too experienced/too inexperienced for coaching."
Coaching can benefit individuals at any age or stage of their career. Whether you're just starting out or you're a seasoned professional, coaching can help you achieve your goals and reach your full potential because it’s focused on YOU. A coach can help you identify areas you may be holding yourself back and provide you with the tools and strategies you need to overcome these challenges and achieve success. I have had several coaches, they have their own coaches, and I know for sure they also have their own coaches. When you feel there is still more potential left in you, or when you’re wondering what else you could do, you will benefit from a coach, no matter how young, old, experienced or inexperienced you are.
Conclusion
It might be obvious by now: coaching is a very powerful tool that can help you achieve your goals and unlock your full potential. While there may be reasons you think coaching is only for other people, it's important to consider the many benefits that coaching can provide to you. With the guidance, support, and accountability of a coach, you can achieve your goals faster and more efficiently than you ever thought possible. So, if you're ready to take your personal or professional life to the next level, consider working with a coach who can help you unlock your full potential and achieve success beyond your wildest dreams.
Are you ready to explore coaching to unlock your full potential?
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Erwin Wils, Executive Contributor Brainz Magazine
Erwin Wils is a mindset and business strategist. As a Master of Science in Electrical engineering by education and a Certified Professional Hypnotherapist, Master Soulkey Therapist, EMDR (Eye Movement Desensitization & Reprocessing) and IEMT (Integral Eye Movement Therapy) practitioner by training, Wils brings 25+ years of experience to show his clients how they can use their talents and expertise to make a positive impact in the world and make a good living doing so. He is all about being authentic and loves to inspire people. His motto: "Where there's a Wils, a better way will be."
