Written by: Hanna Hermanson, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
“Marketing” isn’t rocket science. In fact, you could probably google your way to a half decent marketing strategy, if you really wanted to. But the thing is… a solid marketing strategy is only part of the equation – because at the heart of it all, marketing is simply the law of attraction. And if the energy you pour into your marketing efforts doesn’t match the vibration of your “dream biz”... you may not like the results you get.
The #1 limiting factor for any entrepreneur will always be their own mindset. And when there is resistance to being “more visible,” there is resistance to growth. Because energy doesn’t lie.
And potential clients will be repelled by your messaging, if it contradicts your underlying intentions.
A sound marketing strategy begins with a strong mindset, and a magnetic energy that is fuelled by self-confidence, authenticity, and an unwavering belief in your mission and purpose. But how do you achieve that? And what does it take to truly enhance your visibility? Let’s talk about it.
What does it even mean to be “visible?”
In the world of entrepreneurship, it seems as though everyone is looking for more “visibility.” But what does that even mean? And why is it so elusive?
A visible brand is “omnipresent” – it is seemingly everywhere, with a consistent message, and a memorable essence.
But it’s not just about having a flashy logo, a catchy tagline, or a strong online presence – it's deeper than that. Visibility, at its core, is about authenticity, and allowing your true self to shine through your business. It's the act of sharing your values, and your beliefs, and your unique voice with the world.
The catch? Authentic visibility requires vulnerability. Meaning, your imperfections are potentially on display, for everyone to see. It means standing up for what you believe in, even if it's not the popular opinion. It means showing the human side of your business – the highs and the lows, the challenges and the triumphs.
And for anyone with a loving ego that simply wants to keep potential “danger” at arm’s length (aka all of us), that process can feel pretty darn threatening.
But here’s the beautiful paradox: it's in this vulnerability that you’re actually able to forge connections, deeper than you ever imagined. When you dare to show up as your authentic self, you invite your audience to do the same. Your transparency becomes an invitation, your authenticity becomes a magnet, and your vulnerability becomes your strength.
So, let's explore the art of authentic visibility, and dive into strategies and insights that will empower you to embrace your imperfections, amplify your uniqueness, and create a brand that resonates at its core.
How to create a vision of visibility
Let’s say, you’re a little bit like me, and your vision of visibility is to largely be on vacation (hello, privacy) and receive a few new clients each month (hello, abundance). This is going to be a very different path that those of my internet-famous friends who desire 1,000s of people in their online courses.
When it comes to visibility, one size definitely doesn't fit all. Your brand's visibility aspirations are as unique as your business itself – and defining your vision of visibility is about understanding what success looks like for you… then aligning your efforts accordingly. Whether you want a steady stream of quality clients, a small but engaged community, or a large-scale following, your path will be tailored to your goals.
1. Cultivating the right mindset: The foundation of visibility
Your journey to enhanced visibility begins with your mindset. Cultivating the right mindset is like preparing the soil for a vibrant garden. It's about dismantling self-limiting beliefs, embracing your worthiness, and envisioning the success you desire. When your mindset is aligned with your vision, your energy becomes magnetic, attracting the opportunities and connections that resonate with your goals.
2. Harnessing energy: Where and how to shine
Identifying where you're excited to be seen is a crucial step. Is it networking events, entrepreneurial retreats in exotic locations, LinkedIn, email, YouTube, or something entirely unique to your brand? Remember, marketing is a long-term relationship, so choose a stage you'll want to consistently commit to.
3. Aligning your presence with your people: Creating meaningful connections
To truly enhance your visibility, align your presence with your ideal clients. Identify how they like to connect and how they'll find you. Imagine meeting them at a retreat – what's the next step? How do you transition them into your world? Build a feminine marketing funnel to connect with your audience in a feel-good way, and focus on building relationships, and providing value at every stage of the journey.
Strategies for enhanced visibility
OK, so now that you have a solid vision of visibility, how do you put it into action? Let's explore a range of strategies that will not only enhance your presence but also resonate with the hearts and minds of those you aim to reach.
Authentic Storytelling: Become Remarkable
Sharing personal stories isn't just about narrating events; it's about crafting relatable, remarkable experiences that forge connections. When you share your journey, your audience connects with your humanity, creating a foundation of trust. Remember, the more remarkable your story, the more people will talk about it – leading to the magic of word-of-mouth marketing.
Consistent Content: The Bridge to Connection
Consistency in content creation is key to building relationships. Regularly provide valuable content that addresses your audience's dreams and aspirations. Whether it's blog posts, podcasts, or videos, each piece of content is a bridge that connects you with your audience. Over time, this commitment to consistency establishes your brand as a reliable source of insight and support.
Collaborations and Partnerships: The Power of Like-Minded Connections
Consider teaming up with like-minded individuals or brands for joint projects. Collaborations and partnerships expand your reach and introduce you to new audiences. By joining forces with others who share your values, you're not only increasing your visibility but also fostering authentic connections within your industry.
Thought Leadership: Establishing Authority
To truly stand out, contribute insightful perspectives to your field. By sharing your expertise and unique viewpoints, you establish yourself as a thought leader. Thought leadership adds credibility to your brand, making you a go-to source for valuable insights. This status not only boosts your visibility but also draws people to your expertise.
Networking: Building Relationships, One Connection at a Time
Networking isn't just about collecting business cards; it's about building meaningful relationships. Attend both in-person and virtual networking events to connect with fellow entrepreneurs and potential clients. These interactions provide opportunities to showcase your authentic self and align with individuals who resonate with your mission.
Ongoing commitment: Nurturing your visibility journey
As you embark on this bold and brave journey toward enhanced visibility, it's crucial to remember that authentic connections and meaningful impact aren't built overnight. Your commitment to this path is a testament to your dedication – and in order to navigate it with ease and grace, there are a few things you’ll want to keep in mind…
Firstly, visibility takes time to yield significant results. Patience and persistence are your allies on this journey. Understand that building genuine connections, establishing authority, and resonating with your audience require consistent effort over time. Trust that your dedication will bear fruit, even if the results are not immediate.
Secondly, it’s essential to regularly assess your visibility efforts. Reflect on what's working and what might need adjustment. Are your messages resonating as you intended? Are your strategies aligning with your goals? By reviewing and adapting, you ensure that your path remains aligned with your brand's growth trajectory.
And lastly, enhanced visibility isn't just about expanding your reach; it's also an invitation for personal growth. As you step into a more visible role, you'll inevitably encounter challenges and opportunities for self-discovery. Embrace these moments as part of your journey. As you become more visible, you'll not only amplify your brand but also grow as an individual, gaining insights and strengths that enrich your entrepreneurial spirit.
Embrace the journey and illuminate the path ahead
In a world where marketing strategies are a click away, the real magic lies in crafting an authentic, magnetic presence that aligns with your vision. Remember, a solid marketing strategy is just the beginning – true success hinges on the energy you infuse into it. By ensuring that your marketing energy resonates with your dream business, you pave the way for connections that truly matter.
Your mindset, your energy, and your authenticity are the driving forces that turn the gears of visibility. And if you’d like some help with this process, I’d love to help!
Sign up for a FREE 5-min Marketing Audit with me, for a quick hit of actionable advice about your marketing strategy! I’ll help you lay all the puzzle pieces on the table, and help you identify what to focus on next!
Hanna Hermanson, Executive Contributor Brainz Magazine
Hanna Hermanson is the founder and CEO of Done for You Copywriting for Coaches. As a life and business coach for years, Hanna gained deep insights and intuitive knowledge about what motivates people to take action. Hanna and her team of expert copywriters combine these insights with creative copy strategies to scale coaching businesses and help transformational leaders get back into their zone of genius. Hanna's work can be found in Forbes, Thrive Global, and her book “Dream Life is Real Life” on Amazon.
When she’s not writing or strategizing, she can be found carbo-loading for half marathons or frolicking on the beaches of Mexico with her husband and labradoodle.