Written by: Moniek James, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
When it comes to content marketing, I believe that confidence is an essential ingredient for success. Our audiences borrow from the confidence level that we show up with, so our job is to give them something to hold on to. Most marketers want to use various online networks and channels to grow their businesses, but the challenge is that many don’t feel confident enough to share their messages regularly. This lack of confidence is stifling the growth of their business.
I have a few tips to help boost your confidence, so you can make sure your content gets you the results you want.
Tip #1 - The content you create isn’t for you; you publish content for the people you believe your offers will help. The information, expertise, and experience you have is for the benefit of the customers you intend to sell to, and those people are experiencing challenges that frustrate them. They’re looking for solutions to their problems, and your content creates an opportunity for them to learn that you have the answer. When you’re able to step into your responsibility as a problem solver, you’re emboldened to show up consistently.
Tip #2 - Practice when the stakes are low. Confidence is rooted in a willingness to try, so use everyday situations as opportunities to practice your speaking, writing, video presence, etc. The more you practice, the more comfortable you’ll feel, and you’ll be able to collect small victories along the way. When I decided that live streaming would be one of my primary outlets for content distribution, I did a live broadcast every day for about 9 months. I wanted to improve my presentation style and train myself to actually look at the camera lens while I was speaking.
Tip #3 - How often do you study your industry or invest in your learning? One of the reasons business owners give for not leveraging content is a fear of giving it all away for free. Here’s the thing: when you’re consistently growing your own knowledge, and you recognize that your intended customers will need to know that you can help them before they buy, you’ll have the capacity to share and still have room to sell.
If you’re not showing up for your business, don’t expect your customers to show up. Activate your confidence and publish the content that supports their decision to buy from you.
Moniek James, Executive Contributor Brainz Magazine Moniek James is a Master Content Strategist, veteran, military spouse, speaker, author, columnist, and online entrepreneur. Her passion is teaching purpose-driven business and brand owners how to leverage strategic content marketing to build awareness, establish credibility and create their profitable digital footprints.
Moniek has been featured in the Huffington Post, Fit Small Business, VoyagePhoenix, and the Association of Military Spouse Entrepreneurs and believes that entrepreneurship is a building block to economic empowerment.