Written by: Mags Thomson, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
You may ask me, "Mags, there are so many books out there. Why should I bother?" and that is exactly the question I will answer for you today. Because there are many ways that a book will transform your business, and it isn't the passive income of potential book sales.
The lack of a business book is probably not the lack of wanting to write. The statistic that's usually quoted is that around 85% of people want to write and anywhere between 1% and 5% actually making it happen.
Statistics about wishful thinking aside, I am here to say that if you are an entrepreneur and want to grow your business, you need to write a book. Like, right now.
Publishing a book will transform your business in countless ways, but mostly it will do a lot of heavy lifting for you.
#1 - Become The Go-To Authority
The most important reason to write a book is to establish yourself as an authority because this is the point that will impact all the others I will discuss here today.
As Kyle Eschenroeder puts it, a book is a declaration that you’re here to lead. You are letting the world know that you have something to say, and you are saying it. This is the best way to get people to listen, pay attention, and establish you as the go-to person on this topic. Even people who haven't read your book, just by knowing you have written a book on the topic, they understand you have a wealth of knowledge about this topic. Why else would you have sat down and written about it?
So, your book is not what makes you an authority. It is simply evidence of your authority. This doesn't just lift your personal profile. It also boosts your business's brand. Especially as a Single Person Enterprise, you are your brand and your brand is you. So, if you are the go-to person, that makes your business the go-to provider.
#2 - Boost Your Marketing Endeavors
Your book will make you more visible online, and that is without the marketing campaign you will execute around your book launch. However, creating content around your book is obviously a great asset to your marketing campaign. But there are more benefits that you may not have considered.
Your listing on Amazon, your author profile there, and in places like Good Reads with link-backs to your website will improve your Search Engine Optimization (SEO) scores. This means that your website, which sells your services and products, will be listed higher on Google searches, making it more likely people will find and trust your business.
On top of your content marketing, the book can create an amazing funnel for your email list. By giving away a free copy or sample, you can build your email list. This means that you can communicate with them about your offerings, but there is an added benefit, which we will discuss next.
#3 - Increase Your Visibility
Having a book out there is going to help you connect to a whole new arena of people. You will be able to get on podcasts, write guest blogs, land interviews, and other forms of publicity that you haven't even thought of yet.