Written by: Mark Sephton, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Over this past weekend we collectively as a Brainz Community shared valuable insights into what we each believe makes a great article. Many whom contributed have years and years of writing experience and the value generated over 2 rooms created in Clubhouse was phenomenal.
I didn’t just want those whom have clubhouse to benefit from the wealth of knowledge created and shared but for the entire "Brainz Community" to benefit from the valuable and helpful insights collectively expressed.
If you are familiar with Clubhouse, you now have the ability to create your own club. I am delighted that Brainz have now created a club "BRAINZ MAGAZINE EXCLUSIVE" for all their members to be apart of, and like Brainz I was thrilled to host the last 2 days under my new club "One thing". The essence of One Thing is to create an open conversation where each person can contribute one thing to the conversation. For example, "What one thing do you do to fill your emotional cup." My One thing rooms tend to be on a Friday at 11.15am GMT, Saturday at 1pm GMT and Sunday 3pm GMT, would love for each and everyone of you to contribute and share.
I wanted to share the 30 tips we have created together in the hope it will give you new ideas and new confidence in writing your next article:
It’s all about the audience ( reader ) When you write an article always keep the reader front and centre in your mind
Offer actionable advice, Information to revelation is when you tell people how to apply that which you share
Keep it simple, don’t over complicate things
Great visuals, take the time to design and lay out your article
Be specific, really important to get to the heart of the matter
Keep it raw, let the realness of you shine out of your words
Write what you speak, if writing doesn’t come easily, record your message and then transcribe from there
Write with clarity, be clear in your communication
Make it relatable, find a topic which effects all humans, for example health, family or relationships
Reframe, sometimes we have to reframe the way others may think, add a positive outlook to common problems
Share experience and build community, if you're writing resonates with others they will really value your next article.
Keep it concise and punchy, important to not waffle.
Have a great editor or use Grammarly
The article should be visually appealing, if when you submit an article you don’t have graphics ensure that the Brainz team create an image that resonates with your words
Picture one person you are writing to, make it personal and human
Infuse your personality, so important to be in your story telling
Write from the heart, people need to feel the emotion
Practice makes progression, keep writing, the more you write the better it will become
Summarize the main points at the end of article
Illustrate through story telling, share stories common to mankind
Keep it relevant and valuable
Make the reader “Hear” what you are writing
Love the topic and subject you write about
Use great Vocabulary, the expression of language is unique and dynamic
Reveal secrets and wisdom
Have a shocking title
Write about your clients needs, always clever to think about the problems your client brings to you and then write about them
Read your article out loud before submission
Write the end of the article at the beginning
Don’t be too hard or critical when you write
I look forward to seeing you all on Clubhouse, Please follow @Sephtonmark Join the Brainz Magazine Exclusive Club and I look forward to seeing your next article.
Mark Sephton, Executive Contributor Brainz Magazine Mark Sephton is a personal mentor to entrepreneurs. His mission to help others has seen him break into global markets while working with startups and millionaire entrepreneurs around the world.Mark's love for entrepreneurship has been expressed through serving as TV host of the show “One More Round.” When not on the big screen Mark is a regular contributor to Entrepreneur Magazine and a speaker for corporate events, entrepreneurship summits, and major conferences worldwide. His expertise in personal and professional development has positioned him as an expert in the industry, resulting in transformational experiences for audiences, clients, and businesses alike. Drawing from personal experiences, Mark has taken the essence of what he has experienced and built a business that helps draw out the magnificent potential that every person beholds using his GPS system to highlight blind spots, efficiencies and deficiencies . He is also the author of two personal development books “Inside Job” and “Plot Twist,” and is elated at the opportunity to continue to teach and influence through writing for brainz magazine.