top of page

Who, What, Where, When, How And Sometimes Why

  • Jul 27, 2022
  • 2 min read

Written by: Richard Hilton, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

We all use language every day without really thinking about the words that we use and sometimes the consequences without thinking about what the words will do in a particular situation. There are words called nominalisation (nominalisation is a nominalisation!), these words can “stop” the flow of ideas, and how a conversation is going, and more clarity may be needed. These words are such things as communication, relationship, progression and a vast number of other words. They tend to have a suffix such as ‒ ment requirement, ‒ ion justification, and ‒ ance disturbance.

An example of this is from Helen Sword’s article “Zombie Nouns”: The proliferation of nominalisations in a discursive formation may be an indication of a tendency toward pomposity and abstraction.


Compare the paragraph to this from the same article by Helen: Writers who overload their sentences with nominalisations tend to sound pompous and abstract. Which is easier to read and which flows better?

What can be done when coming across nominalisations in your everyday environment? You can ask better questions to extract the meaning from what is being said.


For example, in a business setting, it may be stated that the company wants to have better communication.

Questions that could be asked are:


“Who would you like to communicate better to precisely?”


“How exactly would you know when we are communicating better?”


In a more personal way, someone may say, “Our relationship needs to be worked on”.


A question that could be asked is:


“How can we relate to one another better?”


“How would you know when we are relating better?”


You may have a family member or a work colleague that “wants to be respected”


Questions to ask that person could be:


“How do you know we aren’t being respectful?”


“What does respect look, sound, and feel like for you?”


Asking “why” is a good question; the only problem with asking “Why” is that it can go around in a circular pattern and not get you the results that you want. Ask any parent with young children!


Before asking “why,” ask one of “who, what, where, how and when.” You may end up with a more precise answer to your questioning; just be mindful that people can get annoyed with being asked precise questions as it can come across as them being interrogated.


Follow me on LinkedIn, and visit my website for more info!


Richard Hilton, Executive Contributor Brainz Magazine

Richard is former member of the British Army, upon leaving the military he has studied extensively in self-defence, Conflict Management. Due to going through a difficult period on leaving he realised that he needed to make major changes in the direction of his life He then began to study NLP and Hypnosis. He is now helping veterans and first responders with the difficulties and challenges that they are facing on a daily basis. He has also self-published his first book "Whispers over Windermere"

 
 

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

The Imperfection That Makes Real Intimacy Possible

There is a particular paradox that lives at the heart of almost everyone who has done significant spiritual work. The more refined, evolved, and self-aware they become, the harder it can quietly become to actually...

Article Image

You're Not Burned Out, You're Out of Coherence

Every fix you’ve tried has worked on paper. The earlier nights. The cleaner calendar. The boundaries you finally held. Still, that hum underneath everything. Quiet. Persistent. Waiting. What if it...

Article Image

Stop Calling It Reflection If You’re Just Thinking

You leave work and drive home. The radio is off. The day is still running through your head, the conversation that went off on a tangent, the meeting you should have handled differently, the decision you keep...

Article Image

Work-Life Balance Versus Sustainable Authority

If you’ve tried to find a better balance but still feel exhausted, you’re not alone. Many high-achieving women leaders are told they need better work-life balance, but that balance often fails when the deeper...

Article Image

Learn to Use the Power of Suggestion to Your Advantage

We are all brainwashed. Not me, I hear you say, I think for myself. Let me ask you, do your opinions reflect those of your culture? If you, like me, grew up in the Western world, chances are you believe that...

Article Image

What is Time Blindness? 5 Coaching Tips to Improve Time Management

Do you ever find yourself wondering where the last hour went? Perhaps you sit down to answer a few emails, only to discover an entire afternoon has disappeared. Or maybe you're constantly running...

Three Workplace Conditions That Turn Autistic Strengths into Burnout

Why the Future of Technology Must Be Green

The Five Decisions That Decide Your Startup's First Year

What If Cancer Begins Long Before the Tumour?

Nobody Let You Down, Your Expectations Did

The Hidden Pattern Behind Narcissistic Relationships, and How to Break the Cycle

How a Social Media Detox Helps Overcome Self-Sabotage to Refuel Motivation in Business

Why Businesses Are Never as Prepared as They Think They Are for the Unexpected

Be a Floor, Not a Ceiling

bottom of page