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What Is Business Automation?

Written by: Zishan Khan, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.


Business automation is the use of technology to automate tasks that are currently performed manually. This can free up employees to focus on more strategic and creative work, and it can also help businesses to improve efficiency and reduce costs.

businessman touching workflow automation diagram with gears and icons

There are many ways to automate business processes. Some common examples include:

  • Using email automation to send out marketing campaigns or customer notifications.

  • Using customer relationship management (CRM) software to track customer interactions.

  • Using project management software to manage tasks and deadlines.

  • Using accounting software to track finances.

The Benefits of Business Automation

There are many benefits to business automation, including:

  • Increased efficiency: Automation can help businesses to streamline their processes and get things done faster.

  • Reduced costs: Automation can help businesses to save money on labour costs and other expenses.

  • Improved accuracy: Automation can help businesses to reduce errors and improve the quality of their work.

  • Increased customer satisfaction: Automation can help businesses to provide better customer service and improve customer satisfaction.

  • Increased employee productivity: Automation can help employees to focus on more strategic and creative work, which can lead to increased productivity.

How to Implement Business Automation

The first step in implementing business automation is to identify the tasks that are currently performed manually and that could be automated. Once these tasks have been identified, the next step is to select the appropriate automation tools. There are many different automation tools available, so it is important to choose the tools that are right for the specific needs of the business.

The final step in implementing business automation is to train employees on how to use the automation tools. This training is important to ensure that employees can use the tools effectively and that the automation is implemented smoothly.


Business automation is a powerful tool that can help businesses to improve efficiency, reduce costs, and improve customer satisfaction. If you are looking for ways to improve your business, consider implementing business automation.

Here are some additional tips for implementing business automation:

  • Start small and scale up as needed. There is no need to automate everything all at once. Start with a few key processes and then add more as you go.

  • Get buy-in from employees. It is important to get employees on board with business automation. Explain the benefits of automation and how it will make their jobs easier.

  • Test and iterate. Once you have implemented automation, test it out and adjust as needed.

There is no one-size-fits-all approach to automation, so you will need to find what works best for your business.

Be patient. Automation takes time to implement and get right. Don't expect to see results overnight.

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Zishan Khan, Executive Contributor Brainz Magazine

Zishan Khan is a serial entrepreneur, business consultant, and mindset advocate. He helps new entrepreneurs, and new businesses to set up systems and smart ways of working, so they can focus on what is really important for their business rather than worry about the mundane tasks. Zishan is also a host of a podcast called Tuesday Talks. Its purpose is to inspire others with its guest’s journeys. Guests are from all backgrounds and walks of life, including coaches, entrepreneurs, holistic healers, and doctors. Zishan is also part of Mindvalley Community, hosting local coffee meet-ups and lunch in London, meeting diverse and extraordinary community members.



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