top of page

The False Urgency Culture – A Detriment To Well-Being, Engagement, And Innovation

Written by: Christine Exelmans, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Executive Contributor Christine Exelmans

Leaders sometimes gravitate towards leading with a false sense of urgency for various reasons. It's not always a malicious intent but often a product of certain dynamics within the leadership landscape.

Business team meeting at the office

False urgency is the deceptive force that draws immediate attention to tasks that lack strategic importance. This distraction not only hinders long-term success but also entangles teams in a perpetual cycle of reactive firefighting. Beyond hindering organizational success, this culture poses a profound threat to employee well-being, engagement, and stifles the very innovation that propels companies forward.

Escaping this trap demands more than a superficial fix—it calls for a shift in mindset and operational approach.


Why do some leaders lean into ' false urgency'?

A false sense of urgency can create an illusion of heightened productivity. Leaders may feel that pushing for immediate action portrays decisiveness and drive.

Reacting swiftly to apparent urgencies may be perceived as strong leadership. In fast-paced environments, the ability to respond quickly is often equated with effective leadership.

Some leaders believe that constantly addressing urgent matters showcases their crisis management skills. This can bolster their image as effective problem solvers.

Some organizations have a culture that values decisive and immediate action, and because of that leaders may adopt a false sense of urgency to align with the prevailing norms and expectations.

There might be a fear that without a constant sense of urgency, the team might become complacent. Some leaders believe that a perpetual state of urgency keeps everyone on their toes.

And leaders without a clear long-term vision may default to a constant state of urgency as a substitute for a well-defined strategic direction.

It is crucial for leaders to balance urgency with strategic thinking. Effective leaders recognize when urgency is genuine and when it's a distraction, navigating the delicate balance between immediate action and long-term vision.

Unfortunately, far too many companies celebrate the 'urgency' leader and 'the urgency culture' as their recipe for success, labelling it as the ability to adjust quickly to an ever changing marketplace.

But is that really so?


The hidden costs of an 'Urgency culture'

The urgency culture, marked by constant firefighting and reacting to false urgencies, may seem productive in the short term but carries significant hidden costs. Let's explore the toll it takes on employee well-being, work-life balance, engagement, and innovative thinking.


1. Toll on employee well-being

  • Constant firefighting contributes to burnout and heightened stress levels.

  • The perpetual sense of urgency leaves little room for breaks and recovery.

  • False urgency infiltrates personal time, eroding the boundaries between work and life, impacting overall well-being.


2. Erosion of work-life balance

  • False urgency infiltrates personal time, eroding the boundaries between work and life.

  • Employees struggle to maintain a healthy balance, impacting their overall well-being.


3. Erosion of engagement

  • A culture dominated by false urgency leads to task overload and cognitive fatigue.

  • Employees become disengaged as they grapple with an overwhelming workload.


4. Lack of purpose

  • Tasks lacking strategic significance may leave employees feeling disconnected from the broader purpose of their work.

  • True engagement thrives when individuals see the meaningful impact of their contributions.


5. Suppression of innovative thinking

  • A false urgency culture fosters a myopic focus on short-term tasks, hindering innovative,

  • Employees become reactive rather than proactive, impeding creative problem-solving.

  • Constant pressure to address false urgencies can create a fear of failure, while innovation flourishes in an environment that encourages risk-taking and learning from setbacks.


How to break free from the 'Urgency culture' for a thriving culture?

Breaking free from the 'Urgency Culture' to cultivate a thriving work environment involves a conscious and strategic shift. While the urgency culture may provide a temporary boost in productivity, its long-term impact on employee well-being, work-life balance, engagement, and innovative thinking can be detrimental. 

Organizations can foster a culture of intentionality by re-evaluating priorities, emphasizing long-term goals, and empowering employees to engage in purposeful activities. And by doing so they are contributing to a workplace where innovation, engagement, and well-being take precedence over the fleeting demands of false urgency.

A few steps to consider on the path towards a thriving culture:


Goal alignment

Clearly defining long-term goals and aligning daily tasks with these overarching objectives is pivotal. Prioritizing tasks based on their contribution to strategic goals prevents the allure of false urgency.


Encourage autonomy

Empower employees with autonomy to manage their tasks and set priorities based on strategic goals. Foster a culture that values independent decision-making and accountability.


Celebrate strategic wins

Recognize and celebrate achievements aligned with long-term objectives to reinforce the importance of strategic thinking.


Provide training and coaching

Offer training on effective time management to help employees distinguish between urgent and important tasks.

Help Leaders to develop the needed skills to



To foster a workplace that thrives on innovation, engagement, and employee well-being, organizations must dismantle the pervasive culture of false urgency. This requires not only prioritizing strategic goals but also embracing a mindful approach to leadership and championing autonomy. By fostering a conscious leadership mindset, companies can create an environment where employees not only flourish but also contribute meaningfully to long-term success. This conscious shift acknowledges that the true measure of success isn't found in the temporary busyness of the moment but rather in the enduring impact of purposeful and strategic actions. It's time for organizations to consciously lead the way towards a culture that values intentionality, strategic thinking, and the well-being of all team members.


Are you struggling with the false Urgency culture at your place of work?

I would love to hear from you.

Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info!

Christine Exelmans Brainz Magazine

Christine Exelmans, Executive Contributor Brainz Magazine

With over 20 years of corporate experience, Christine has honed her skills as a leader, guiding hundreds of individuals, managing large teams and climbing the corporate ladder. Along her journey, she encountered the limitations of traditional leadership approaches and sought a new path—one rooted in self-awareness, consciousness and growth. Driven by her own transformation, Christine is dedicated to helping corporate talent to become the Leaders they wish they had. Her Vision is to transform the corporate workplace into a safe space where everyone can thrive, grow and fully expand.


  • linkedin-brainz
  • facebook-brainz
  • instagram-04


bottom of page