top of page

The Art And Impact Of Colour In Personal Styling

Written by: Angela Haynes-Ranger, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Executive Contributor Angela Haynes-Ranger

Personal style is a dynamic and expressive form of communication and one of its most powerful elements is colour. The impact of colour in personal styling goes beyond the aesthetics of fashion; it plays a profound role in shaping emotions, conveying personality, and creating a visually harmonious image. Understanding the significance of colour is a key aspect of developing a distinctive and intentional personal style.

Photo smoke effect in different color

The psychology of colour. Colours have the remarkable ability to influence emotions and perceptions. Warm colours, such as reds and yellows can evoke feelings of energy and passion, while cool colours like blues and greens are often associated with calmness and tranquillity. By incorporating colours that resonate with your mood or desired emotional state, you can use clothing as a tool to enhance your well-being and project a certain vibe.

Self-expression and individuality. Your personal style is also a form of self-expression, and colour serves as a powerful language in this expression. The colours you choose to wear can reflect your personality, interests, and even cultural background. Vibrant and bold colours may signify confidence and extroversion, while a preference for neutral tones may suggest a more understated classic style.

Understanding skin tone and undertones. The impact of colour on personal styling is intimately tied to an individual's skin tone and undertones. Selecting colours that complement your natural features can enhance your overall appearance. Warm-toned individuals may find earthy tones like oranges and browns flattering, while cool-toned individuals may opt for blues and purples. Understanding your undertones is crucial in creating a wardrobe that complements your unique complexion.

Cultural connotations. Colours often carry cultural significance and meaning. Red may symbolise luck and celebration in some cultures, while it may be associated with mourning in others. Being aware of these cultural connotations is essential, especially in a globalised world where personal style is influenced by diverse traditions and backgrounds.

Seasonal Colour Analysis. Seasonal colour analysis is a tool used by many personal stylists to identify a palette of colours that harmonise with an individual's skin, hair, and eye colour. By categorising individuals into seasons (spring, summer, autumn, and winter), stylists can guide them toward colours that enhance their natural beauty. This analysis aids in creating a wardrobe that not only suits the individual but also ensures a cohesive and harmonious look.

Versatility and coordination. The impact of colour in personal styling extends to the practical aspect of wardrobe coordination. Understanding colour theory and coordination allows individuals to mix and match clothing items with ease, creating a versatile and functional wardrobe. This knowledge empowers individuals to make intentional choices when selecting garments, ensuring that each piece complements the overall aesthetic.

Boosting confidence and presence. Wearing colours that make you feel confident and empowered can have a transformative effect on your overall presence. The right colours can enhance your features, draw attention to your strengths and contribute to a positive self-image. When you feel good in what you wear, your confidence radiates, influencing not only your style but also your interactions with the world.


So, in conclusion and in the realm of personal styling, colour is a dynamic and versatile tool that extends beyond mere fashion choices. It is a language of self-expression, emotion, and cultural identity. By understanding the impact of colour, individuals can curate a wardrobe that not only reflects their personality but also positively influences their mood and confidence. Embracing the art of colour in personal styling allows individuals to craft a unique and authentic visual narrative that speaks volumes without having to say a word.

Follow me on Instagram, and visit my website for more info!

Angela Haynes-Ranger Brainz Magazine

Angela Haynes-Ranger, Executive Contributor Brainz Magazine

In addition to having a business and legal background, Angela is a certified Style Coach and graduate of the London College of Fashion and British College of Professional Styling. She is a 1 international bestselling co-author, speaker and award winner and has worked with brands such as Harrods, Harvey Nichols, Selfridges and Estee Lauder. Having worked in various leadership roles within the corporate world, she now uses her expertise to help women feel stylish, confident and empowered. This has seen her travel internationally to deliver workshops in addition to 1-1’s and coaching programmes. Her aim is to help women gain their confidence and their ability to shine, and to elevate and embrace their own personal brand.



  • linkedin-brainz
  • facebook-brainz
  • instagram-04


bottom of page