Structuring Social Media Content For A Professional Presence

Written by Bianca Schwartpaul, Social Media and Mailchimp Expert

Bianca is your go-to expert in Social Media and Mailchimp. Leading the team at B Thriven, she's all about creating custom solutions for SMEs worldwide. Since kicking off B Thriven in 2019, she's been on a mission to help businesses tackle those tricky marketing challenges.

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Strategic content structuring is vital in establishing a professional online presence. In this article we are looking at easy ways to position you as an expert in your field on social media, ensuring your company is standing out.

At B Thriven, we adopt a methodical approach to content creation that ensures coherence and continuity in our messaging, significantly elevating our client's profiles.

The importance of a content calendar

Developing a content plan is key to building a foundation for your digital marketing strategy. Without a clear structure, content can become scattered, making your efforts seem unplanned and unprofessional. At B Thriven, we implement a 12-month content calendar that outlines potential topics and themes for each month. This proactive approach prevents repetitiveness and ensures we cover a broad spectrum of subjects relevant to our audience.

The content calendar serves multiple purposes

• Predictability and cohesion: It ensures each piece of content is part of a larger story, contributing to a cohesive brand narrative.

• Flexibility: While the structure is predefined, it's flexible enough to incorporate current trends and feedback, allowing the content to remain relevant and engaging.

Incorporating diverse content types

Our content strategy goes beyond posts and articles. Each month, we focus on a specific theme and explore it through various formats:

1. Educational tips and tutorials: These establish our authority and provide valuable knowledge to our audience.

2. Case studies and testimonials: Real-world examples and endorsements enhance credibility and illustrate the practical benefits of our services.

3. Company posts: Showcase your great company culture by sharing team pictures, your vision, and behind-the-scenes posts. This will build trust and brand awareness.

The strategic reuse of content

Reusing content smartly is about maximising resources efficiency and maintaining a consistent message. At B Thriven, we keep a meticulous record of all our posts in an Excel document. This database includes captions, categories, and the formats used, enabling us to effectively repurpose old content to fit new contexts.

Repurposing content can take many forms

• Format variation: A topic previously covered in a video might be reintroduced as a text-based post or a visual carousel, appealing to different user preferences and engagement styles.

• Timeliness: Reintroducing a topic from a year ago can refresh it for new followers while reinforcing key messages to long-time audience members.

Benefits of a strategic approach

The strategic structuring and smart reuse of content significantly enhance your digital marketing efforts in so many ways. Let’s review them here.

• Professionalism: A systematic approach to content demonstrates professionalism and positions your brand as an industry leader.

• Efficiency: By maximizing the utility of each piece of content, you save resources and maintain a high level of engagement with your audience.

• Consistency: Regular, thematic content helps in building a reliable and predictable brand image that attracts and retains customers.

In a nutshell

I believe that a thoughtful approach to content structuring and the strategic reuse of materials are crucial for any successful digital marketing strategy. It ensures your presence is impactful and professional but also showcases your expertise in a way that resonates with your audience.

Read more from Bianca Schwartpaul

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Bianca Schwartpaul, Social Media and Mailchimp Expert

Bianca is your go-to expert in Social Media and Mailchimp. Leading the team at B Thriven, she's all about creating custom solutions for SMEs worldwide. Since kicking off B Thriven in 2019, she's been on a mission to help businesses tackle those tricky marketing challenges. She understands the hurdles companies face online and is all about offering smart, encouraging ways to get past them. Her team is super skilled at putting together personalised strategies in social media and email marketing, making sure each client doesn't just get by, but actually stands out in the crowded online world. With a big focus on putting clients first, she's always there, guiding businesses on their path to success.