top of page

Procrastination – The Enemy Of Performance

  • Mar 13, 2023
  • 4 min read

Written by: Luca Berni, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Procrastination is human. Although it often makes us feel guilty, it is not a matter of ill will, indolence, or a poor attitude to get the job done. Procrastination is something more complex that originates in the biology of our brain and to be able to control it, and possibly fight it, or get around it, it is first of all important to recognize it and understand how it works.

Legs of woman standing behind arrow road marking with text NOW and LATER

Procrastination usually begins with a self-deception, a lie that we tell ourselves to face with more serenity the fact that we are putting off an activity that we should do. The lie goes something like this: "I do X, but first I do Y", where X is the activity that will be procrastinated, and Y is instead an activity that is pleasant or that we are able to do easily or that makes us get a positive result quickly. The point is that every time you complete a "Y" there will always be another one, triggering an infinite circle from which you get out only because you decide to or because the events around us force us to act, such as the looming deadline.


Why do we procrastinate?


There are activities that create a certain amount of suffering based on personal experience, education, or each person's character traits. Whenever a person is faced with one of these activities, an unpleasant emotion emerges, and our brain implements a series of defence mechanisms to avoid it. Although rationally the person knows that procrastinating will only worsen the situation, they fail to act overwhelmed by emotion. The "limbic" part of the brain, which is the oldest and most involved in the emergence of emotions, takes over the prefrontal cortex, which is responsible for logical-rational reasoning, resulting in the person losing the lucidity to evaluate the consequences of procrastination. In this situation, the brain tries to replace an unpleasant emotion with a pleasant one replacing an activity that creates suffering with one that gives pleasure.


The cycle of procrastination


Procrastination is a mechanism that feeds itself and, over time, and perhaps as a deadline approaches, instead of motivating the person to act, it tends to inhibit it even more. The cycle that is triggered is the following:


I don't do => Time passes => I feel guilty => I feel bad => I do something that makes me feel good => I postpone => I don't do...


The most critical moment for activating the procrastination cycle is before starting the activity. Usually, when the person overcomes the first impact and gets the first results, the probability of procrastinating is significantly lowered. This is why it is said that: "success in obtaining a result is strongly linked to the first step one decides to take."


Serial procrastinators


Procrastination has not to do with the ability to manage time, but with emotions. Serial procrastinators, those who make procrastination a lifestyle, are usually highly sensitive people, who find it more difficult than others to regulate their emotions and have low self-esteem. Often, those around them contribute to making matters worse, making them feel lazy or indolent.


From a neurological point of view, it has been observed that these people have a larger amygdala (a region of the brain located in the limbic system) and have fewer connections with the anterior cingulate cortex (rational part). This leads them to have a lower organizational capacity and a greater sense of disorientation in tackling new activities.


What to do and what not to do


If we want to support someone who procrastinates (including ourselves) we must avoid the following mistakes, which will only make the situation worse:

  • Appealing to self-discipline

  • Increasing deadlines

  • Setting yourself as a virtuous example (“do as I do”)

  • Judging

These attitudes increase discomfort and the likelihood of triggering or fuelling the procrastination cycle.


Some good strategies, on the other hand, can be the following:

  • Keeping a procrastination diary to become aware of the reason why a certain activity creates unpleasant emotions and once discovered, address it with an expert.

  • Cultivating compassion and self-compassion because procrastinating is still a way of taking care of ourselves. Let's accept it!

  • Lowering the bar. If an activity is perceived as too stressful, if possible, lower the level of the challenge a little or ask for help.

  • Breaking the activity into smaller perceived more affordable parts at the end of each of which create a reward mechanism.

  • Appointing a partner to help and support us in maintaining focus.

Follow me on Facebook, LinkedIn, and visit my website for more info!


Luca Berni, Executive Contributor Brainz Magazine

Luca Berni is an Executive & Team Coach that works with Leaders, Top Managers, Entrepreneurs, Boards of Directors, and Leadership Teams. Before becoming a Coach in 2009, he worked as a Manager in different Multinational companies in different Countries for almost twenty years. Luca also works as a management consultant, he co-founded and runs TheNCS The Neuroscience Coaching School, and he writes articles and books about Coaching and Management.

 
 

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

You're Not AI and Stop Communicating Like One

There's a version of "professional communication" spreading through organizations right now that is clean, clear, well-structured and completely devoid of humanity. It arrives in your inbox on time. It has no typos.

Article Image

7 Non-Negotiable Shifts You Must Make in 2026 to Claim Aligned Abundance

You didn’t choose this way of living. You were conditioned into it, conditioned to believe your worth was something to be earned. The pedestal of performance, marked by gold stars, approval, and...

Article Image

The War Economy and How Conflict Became Big Business and Who Really Foots the Bill

We are accustomed to viewing global conflicts strictly through a moral or geopolitical lens as tragedies of diplomacy or clashes of ideology. Yet, behind the devastating images of shattered cities lies...

Article Image

Why Do Women Leaders Burn Out? And How to Lead Without Losing Yourself

Burnout isn’t just about working too hard. It’s about working in a way that goes against who you are. For high-achieving women, leadership often comes with a hidden tax: the emotional, physical, and energetic...

Article Image

The Number 1 Flirting Mistake Smart Women Make Without Realizing It

Have you ever walked away from a conversation and immediately started replaying it in your head? Wondering if you said the right thing, if you paused too long, or if you could have been more interesting?...

Article Image

Why Authentic Networking Feels So Rare And How To Change That

Authentic networking is often talked about, but rarely experienced. Most professionals say they want a genuine connection, yet many networking interactions feel rushed, transactional, or superficial.

3 Ways That Leaders Can Nurture Conflict Resilience in Their Organization

Why Some People Don’t Answer Your Questions and Why That’s Not Resistance

Rethinking Generational Differences at Work and Why Individual Variation Matters More Than Labels

Discover How You Can Be Happier

How Media Affects the Nervous System and Why Regulation Matters More Than Willpower

The Illusion of Certainty and Why Midlife Clarity Often Hides Your Biggest Blind Spot

The Identity Shift and Why Becoming is the Real Key to Personal Growth

Listening to the Quiet Whispers Within

Why Users Sign Up for Your Product but Never Stay and How to Fix It

bottom of page