Written by: Tara Best, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Over the past three years, there’s been huge growth in the numbers of people undertaking solo self-employment. The explosion of amazing online tools from website templates, apps, and social media to video conferencing and file sharing means that for some, starting a business of their own is as simple as having a good idea and getting activated! And how amazing is that? The self-imposed human boundaries (we must work 9-5, Monday to Friday, we must go to an office to work) no longer need to apply. People can shape their working life to suit their own needs and desires.
I know how important that is. I walked away from jobs when the hours (and expected overtime too) threatened to take over my life. They also made me incredibly unhappy. Plus, there's only so much heart and soul one wants to put into a job when you’re building profit and making money for someone else, right? Giving a job everything and getting a promotion (and maybe a £1,000 pay rise?!) once a year isn’t okay. So, it’s no wonder things were going to change.
Then came Covid-19. It’s accelerated many changes to our lives (adopting online shopping and working from home just two of those significant changes). Still, it also saw many workers furloughed or let go. Many turned to self-employment to see them through the past 12 months in the hope of creating a life with better terms. Even those who remained employed were often based at home, their working day resembling that of a freelancer more than before. It’ll be interesting to watch what happens when economies recover. Will people stick to solo self-employment? The freedom it offers and the potential to scale income are invaluable to many, so firms might have to up their game to attract the best talent back.
But solo self-employment can mean a steep learning curve for someone used to being part of a team. Not only do you need to learn about or outsource many back-office tasks, but you might also find one or two limitations rear their ugly head. Self-doubt, imposter syndrome, and even loneliness can hamstring those efforts to scale your business. At best, they will probably spoil what should be an enjoyable ride! I know exactly how that feels. I let some of those issues nearly destroy my business in the early days of 2016/2017 when I didn’t know what I was doing, was bullied, and constantly doubting myself. Then there’s the self-discipline required to do the work. Since going self-employed in 2015, I’ve rarely struggled with this as I’ve always been busy and loved the job I’ve been lucky enough to do! But now, I’m known as the positivity queen by peers and clients, both of my businesses are flying, and I’m never, ever lonely.
So, here’s my advice for anyone solo-pioneering right now, and it’s based on two key truths:
A positive mindset can be your internal cheerleader
You don’t have to be lonely even if you work alone
Why mindset matters so much?
Let’s dive into mindset first. Our minds are incredibly powerful, which you’re probably very aware of if yours is causing you to bother. But what you might not know is that you have an unconscious mind and a conscious one, that the former is far more powerful. The unconscious takes up a staggering 96% of your total sense and is 1 million times more powerful than the conscious! That means that is the part you need to work on to change your outlook.
If your unconscious mind is rooted in a place of negativity or self-doubt, you’re going to find every day a struggle. Think of it this way - your unconscious mind can be your best friend or your very worst enemy. The good news? You can choose which one you want, and with a bit of work, your new positive mindset will become an internal cheerleader you take everywhere with you.
How to develop a positive mindset?
One thing to note is that mindset work will never be ‘finished. I started working on mine years ago, and I still work on it every single day. No exceptions. But it doesn't take much time out of your busy days, and I promise you will see benefits before long. So how does it work?
I use a morning routine that includes affirmations, mediation, and gratitudes to ensure I’m set for the day ahead. I use a vision board to help me visualize my successes incredibly clearly and a journal to help me make sense of what’s lurking in my mind and get myself in the right frame of mind. Mindset work also carries on throughout my day, where I make an effort to see the positives in everything, no matter how small. And it really, truly has transformed my business and my life for the better!
Banish solo self-employed loneliness.
If you’re used to a bustling office, then working on your own from home can feel overwhelming - 8 or 9 hours stretching ahead of you. But I passionately believe it doesn't have to be that way. Here are my top tips to help the day fly by and grow yourself a network of people to support you.
Collaboration over competition. It might sound like a cliché, but it’s so true! Try to connect with people who are in the same boat or journey. Whatever sector or role you’re in, I know there will be other people out there with the same challenges as you. Talking to them will help you both!
Find some business besties. When I got my first business coach, I got to know some of her other clients. The same happened with my second coach and the subsequent mastermind I joined, and some of those ladies remain my business besties several years on. We chat, we hold each other accountable, and we offload. It’s amazing - you can’t beat that support.
Keep learning and investing in yourself. If you join online challenges and coaching courses to learn new skills for your business, you’ll find yourself talking to all manner of business owners and entrepreneurs. Not only will you be learning, but you’ll also be happier too.
Make sure you take breaks. I am a huge advocate for getting outside for a brisk walk and some fresh air every day, no matter how busy I am. You can use this time to call a friend or loved one, which will help you stay connected.
If you’re one of the thousands of people who have taken the step to be self-employed in the past year or so, then well done, that is often the hardest step! I hope you reap all the rewards and benefits of being the master of your destiny! I genuinely believe that the steps above will help you make the most of your skills and opportunities, so if you find yourself struggling with your self-belief or feeling lonely, make sure you implement them.
For more mindset and productivity tips and some brilliant marketing inspiration, make sure you listen to my podcast Tara Talks, follow me on Instagram, and like me on Facebook.
Tara Best, Executive Contributor Brainz Magazine
Tara Best of Tara Punter Coaching and Tara Punter PR is incredibly passionate about all things mindset and marketing and helping business owners thrive while taking control of those limiting beliefs likely to hold them back in business. As a certified Neuro-Linguistic Programming (NLP) Coach, NLP Practitioner, Practitioner of Time Line Therapy and Hypnotherapist, she has the tools required to help clients rewire their subconscious mind, to help them create unlimited success. She combines this with her marketing and public relations expertise to truly help her audience thrive. Best is also the voice behind the popular podcast Tara Talks and soon to be a published author.
