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Making Data Work For You – How Google Analytics Can Transform Your Coaching Business

Written by: Eric Yaillen, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

 
Executive Contributor Eric Yaillen

From visitor behavior to conversion rates – understand your customers better with ga4.

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Imagine you're back in your childhood, setting up your first lemonade stand at the corner of your street. You eagerly wait for neighbors and friends to come and sample your delicious, homemade concoction. You learn their likes and dislikes, what time they usually stop by, and what they'd love to see next time. Fast forward to today, and running your grown-up business isn't so different. You still need to know your customers, their preferences, and when they'll engage with your brand. And guess what? There's a fantastic tool called Google Analytics that does all of this and more! Best of all, it's free and it's like a memory bank and future teller, all rolled into one, for your website.


It tells you who's visiting your site, what they're looking at, and when they're doing it. Google Analytics will help you meet your business objectives.


Have you implemented Google’s Free GA4 Analytics for your website and funnels?

man and woman talking in the office

What I’ve discovered is that most coaches haven’t, and that’s usually because of one of the following reasons:

  • Lack of Awareness: Many small business owners may be aware of Google Analytics, but they set it up years ago and are not aware that the original UA code became obsolete as of June 30, 2023, and had to be replaced by the new GA4 Analytics. Others simply don’t understand the valuable benefits it can provide such as insights into user behavior and website interaction.

  • Data Overload: Running a business itself can be overwhelming to many, and because of that they shy away at implementing something that might add to that feeling of overwhelm due to the volume of data that Google Analytics provides. They may feel it's not worth the effort without a clear understanding of how to interpret this data and apply it to their business strategies.

  • Perceived Complexity: To most, Google Analytics seems intimidating, complex, and that they believe they don't have the necessary skills to implement or use it.

  • Time Constraints: Small business often involves wearing many hats, leaving little time for implementing and monitoring Google Analytics even though it could ultimately save time and drive growth in the long term.

  • Misconceptions of Cost: There's also the misconception that it costs money. They are unaware that Google Analytics offers a powerful, free version that suits many small businesses' needs.

This blog article will be addressing these issues and misconceptions so that more small businesses can start to leverage the power of Google Analytics so that they can achieve MegaFluence for their business.

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So, what can this mean for your business?

Simply put, if you want to gain valuable insights into your website's visitor behavior, implementing Google Analytics 4 (GA4) is a perfect solution. So, let's get you on board with GA4 and begin to measure your marketing to ensure your business can grow and thrive!



GA4: It’s the new kid on the block

Google Analytics isn’t new. There are many prominent coaches that have implemented it for years. But what was previously setup was Google’s Universal Analytics (aka UA3), and what many in the business world are not aware of is that as of June 30, 2023, this all ceased to work. That’s because Google made the decision to upgrade the service due to numerous changes in the digital marketing landscape such as: 1. Phase-Out of Third-Party Cookies: The decision to transition to GA4 came as browsers began phasing out third-party cookies.GA4 uses a cookie-less approach, making it more adaptable to the future digital landscape. 2. User Privacy and Data Regulations: GA4 is designed with privacy at its core, with features to help businesses comply with data regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) and all the other areas enacting new privacy regulations. 3. Evolution of User Behavior: Google recognized that today’s consumers interact with businesses across multiple platforms and devices, so GA4 was designed to provide a more holistic view of a customer journey. 4. Need for Advanced Analytics: Growing businesses have a need to anticipate customer needs and future actions, providing them with a competitive advantage and this requires advanced analytical tools with AI capabilities.


5. More Seamless Integration with Google Ads: If your business happens to employ Google ads, GA4 is designed to work seamlessly and can provide more in-depth insights for better ad targeting, ultimately helping you to lower your lead acquisition costs and improve conversion rates.


So why should you care about GA4?

Think back to that lemonade stand you may have run in your first entrepreneurial venture as a child. If you knew who liked their drink extra sweet or who wanted a dash of mint, you could tailor their drinks and win their loyalty. GA4 helps you do just that, but for your website. If you can offer your customers more of what they love, when they love it, and how they love it, and get rid of the stuff they don’t care for, your business would improve, right? The best part? It's all free! You may think you know your customers from your interactions with them, but you really don’t have any idea of their customer behavior when they are simply checking you out. GA4 is one of the tools that you can deploy to help you understand them, across different devices and platforms, all while respecting their privacy. No sneaky or snooping. Just ethical and respectful understanding. Now, imagine your coaching business being on par with some of the biggest names in the business. Maybe you have visions of being the next Tony Robbins, Grant Cardone, Vishen Lakhiani, Les Brown, Lisa Nichols, Kane & Alessia Minkus or Forbes Riley!

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I work with many coaches who have been working for years doing business in a particular way, and they have been successful. They often are reluctant to make any changes. Why fix it if it ain't broken, right?


For example, I’ve worked with some coaches that speak at events and who get the audience to run to the back of the room to fill out an old-fashioned paper order form, exposing all sorts of personal and credit card information. This is even today despite most people preferring to transact business from their phone, where their personal information is protected. Well, in the world of business, standing still is as good as moving backward. Upgrading to GA4 isn't just about keeping up with the times; it's just one of many steps you can take to arm your business with one of the best tools you really need to succeed at the highest level.


Navigating the GA4 highway with MegaFluence

If you were using Universal Analytics before, moving up to GA4 is like trading in that clunker of a car you first got as a teenager and trading it in for that dream sports car. It's faster, more efficient, and gives you more insights to drive your business forward. If you've not used Analytics before, it’s like the difference between walking to your vacation destination vs. flying! With GA4, you can track your customers' journeys across different devices and platforms, helping you serve them better. And with GA4 on your web pages, you can gain a better understanding of where your leads are coming from, how well they engage with your site, and what events convert best. This free tool provides deeper insights, and allows you to customize your dashboard so you can view what matters most to your business. If you are engaged in digital advertising, there’s also GA4’s AI-driven predictive analytics that can determine purchase probability, churn probability and revenue which can help you retarget the right audiences. Of course, learning a new tool or making the switch can seem like a daunting task. But fear not, at Mega Fluence we are here to help. Think of us as your friendly neighborhood guide, ready to help you navigate the bustling GA4 highway safely and quickly. Your Business. GA4. MegaFluence. Let's Go! As everyone around you upgrades their rides, you don't want to be left behind, pedaling your trusty old bike. So, hop on to the GA4 scooter, strap on your helmet, and get ready for a thrilling ride. Whether you're new to Analytics or ready to make the switch to GA4, at Mega Fluence we are here to make the journey easy and enjoyable. In the world of business, the race is always on. The question is, are you ready to take the lead? With GA4 and MegaFluence, you'll be leading the pack in no time!


Tailored solutions to suit your needs

  • GA4 Migration from UA3: We'll set up your GA4 property and migrate your UA3 events to GA4 smoothly and efficiently.

  • GA4 Audit: We'll conduct a detailed assessment of your existing setup, identifying improvement opportunities to boost your business.

  • GA4 Training: Get the complete GA4 implementation with advanced configurations and training to make you a GA4 pro in no time!

Let's ride into the future together! Tell us how we can help here.


Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info!

Eric Yaillen Brainz Magazine
 

Eric Yaillen, Executive Contributor Brainz Magazine

Known as a Marketing Technology Wizard, Eric helps his clients save countless hours and expense by streamlining their processes and eliminating unnecessary systems for managing customer information and marketing programs. As the creator of The MegaFluence Method, he applies his extensive knowledge and decades of experience coaching businesses on becoming market leaders in their niche. Email him at eric@cognilogicfx.com or go to megafluence.net/eric for a free 30-minute introductory business analysis.

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