Written by: Satpal Juttla
With the boom of social media, brand ambassadors are becoming a popular means of advertising. But, how do you seek out a brand ambassador that ticks all of your boxes for the right price? This article will give you all the advice you need.
What is a brand ambassador?
A brand ambassador is someone who is paid to promote a product or service on their channels. This could include platforms like Instagram, Facebook and YouTube, and due to new regulations will appear with the phrase ‘paid ad’ so that it’s known that money has exchanged hands. Occasionally they may carry out the work for free or in return for non-monetary items, but more often than not, cash is involved.
The individual is usually chosen to be a brand ambassador because of their large following and the influence they have to persuade their audience to purchase what they’re promoting. Hiring a brand ambassador is a form of advertising that companies opt for as it gives direct access to a target market and can appear more authentic than traditional advertising.
But how do you go about finding a brand ambassador that is right for your business and will give you the best bang for your buck? The team at evokeu are here to help. With tons of experience supporting clients with brand partnerships, this is evokeu’s top tips on finding and using a brand ambassador to increase your sales and boost your business.
Social media is the source
The majority of promotion by brand ambassadors takes place on social media, although if a brand ambassador has a well-liked website or blog, you might also find that they carry out some promotional activity on these platforms too. If you’re on the lookout for a brand ambassador to talk about your product or service, the most effective place to start is a trawl through social media. Find out who your target audience follows and interacts with, perhaps there are some known names in your industry. The most important factor is that they are engaging with the right people that you believe will eventually purchase from your business. It’s pointless enlisting the support of a brand ambassador if their audience is wrong for your product. Use your market research to guide your decision.
Do they embody your brand?
Once you’ve found a brand ambassador that is reaching the people that you want to speak to, you need to make sure that they’re an individual that you want to be associated with your brand. Do some digging on Google News and spend time looking back at their old posts on social media. Have they said anything in the past that might cause you a PR nightmare in the future? Not all brand ambassadors need to have a squeaky-clean profile, but if it’s less than perfect, then you need to be ready to defend why you’ve chosen them to endorse your product or service as their actions are a reflection on your business.
What can they offer?
Finally, it’s time to negotiate a good deal. Check what the brand ambassador can offer and how much they’re expecting you to pay for their services. Often the larger the brand ambassador’s following the more you will pay for them to promote your product or service. You need to weigh up your budget availability and your desired reach to ensure that they’re the best fit. However, before you part ways with any cash, it’s always worth asking the brand ambassador for some tangible results from a previous partnership so that you can establish whether they’re good value for money. Last but by no means least, draw up a contract outlining everything that’s expected from the partnership and what the implications will be if any of these activities aren’t carried out. As long as both parties have signed on the dotted line, you’re good to go!
Working with brand ambassadors is a new and exciting world that has endless possibilities for your business. Nevertheless, it can be daunting if it’s something that you haven’t done before, especially when it comes to the legal jargon of contracts. If you need support finding your ideal brand ambassador then look no further than the team at evokeu to guide you through every stage of the process.
If you’d like to find out more about Satpal and evokeu, please visit here. You can also follow Satpal on LinkedIn, where you’ll find the latest agency updates and further content to motivate you and your business.
Satpal Juttla is the Co-founder and Technical Director of boutique digital marketing and branding agency, evokeu. Satpal is an expert at web building and supports the skilled team with crafting superior sites, every time. Evokeu works with big and small brands across many sectors to help clients capture customer attention and create growth. Evokeu also has a vertical brand called Graphic Kitchen, which specialises in the hospitality sector.
