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How To Create A Signature Program When You're Unsure Of How To Package Your Knowledge

Written by: Rolande Sumner, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

 

As coaches, we want to make the world a better place by helping each person we encounter become their best selves. Frequently our impact starts with one-on-one private coaching, and though our intentions are good, it is not the best model to follow. One-on-one coaching limits the capacity to make an impact, limits revenue, and utilizes personal energy ineffectively.

By offering a signature program, you can;

  • Multiply Your Impact: One-on-one coaching only allows you the space to help one person per session. Live group cohorts enable you to support ten or more people in the same session framework. In on-demand settings, your impact is limitless.

  • Generate More Revenue: Instead of working with one person per hour, you can multiply your revenue by working with up to ten group coaching members. Naturally, the more people you serve, the more money you make.

  • Provide Multidimensional Support: Clients may receive support from an exclusive client community you develop, composed of past and present clients. You may offer bonuses and other resources. Cohorts allow clients to support each other in their journey.

  • Efficiently Utilize Personal Energy: There is a direct energy exchange in one-on-one coaching, leaving you exhausted after working with 2-3 individual clients per day. However, in a group setting, cohort members can exchange energy amongst each other, taking the burden off your shoulders, resulting in you being more energized at the end of your session.

Below are the steps to creating a signature program that allows you to maximize your impact, generate more revenue, provide multidimensional support, and efficiently utilize personal energy.

  1. Identify the intended result. The program should focus on providing only one primary outcome. You are helping your client accomplish one major goal. Please keep it simple.

  2. Create a list of the significant steps needed to reach the outcome. Each step is a module of the program. The program should only have 6-8 steps, or modules, to achieve the intended outcome. Anything more could overwhelm your client, which will result in disengagement.

  3. Dissect each step into smaller tasks or concepts necessary to complete the module. Subordinate tasks or concepts are now lessons. Each should be clear and concise. Clients should be able to consume an assignment in one sitting.

  4. Remove any necessary steps or information. The program needs to be clear and concise. Consider placing that material in pre-program work or bonus material after reevaluating your target audience if you find it necessary to provide in-depth historical information or provide deep explanations.

  5. Make a list of bonuses you plan to offer. It is customary to offer 4-6 bonuses that complement the learning experience but does not require any additional work from you. For example, worksheets, group call replays, and preferred vendors lists do not require you to participate after creation.

  6. Make a list of features and benefits. Features are the actual items offered, i.e., modules, lessons, or worksheets. Benefits are the emotional, physical, and intellectual gains the client receives. Your target audience wants to know the benefits they receive; then, they will inquire about the features.

  7. Decide how long the program will be. Entry programs should be no more than 8-12 weeks. After that, you can lose your client if they are not seeing significant progress along the way. If your clients need more support to maintain momentum or reach a lofty goal, offer a longer-term upgrade, such as a year-long advanced group or a retainer-based service.

  8. Decide how you plan to deliver the content. Learning platforms are affordable and easy to set up. You need to find one that accommodates your audience, budget, and learning objectives.

  9. Price it appropriately. Ensure you price your program appropriately to attract the right clients. It’s not a matter of if your clients can afford it, but if they see the value in what you are offering them. Visit my March article, “How To Price Your Signature Coaching Program With Ease And Confidence,” to learn how to price your program.


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Rolande Sumner, Executive Contributor Brainz Magazine

Rolande S. Sumner is a retired US Army veteran and the CEO & Founder of Life After Service Transitional Coaching LLC®. Rolande served her country in the United States Army National Guard from 1995 to 2015. During her career, she was an Administrative Clerk, Heavy Vehicle Operator, and Human Resources Manager. She served as both a traditional National Guard Soldier and as an Active Guard Reserve Soldier. During her military tenure, Rolande received multiple honours: Afghanistan Campaign Medal, NATO Medal, Army Achievement Medal, Army Commendation Medal, Combat Action Badge, and the Army Accommodation Medal.

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