6 Social Media Marketing Mistakes Consultants And Coaches Make That’s Costing Their Business
- Brainz Magazine
- Dec 5, 2022
- 5 min read
Updated: Mar 7, 2024
Written by: Ann Carden, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
There has never been a better time to be an entrepreneur. Social media has been a game-changer for anyone wanting to build a highly successful business.
However, there is a clear path to making social media work. Here are six common mistakes I see coaches and consultants making on social media that are hurting their business. These mistakes are keeping them from getting the right clients and making sales. Additionally, for many, they are wasting time and money trying to get results. What are the six common social media mistakes you might be making that’s costing you, and keeping you from growing your business?
Mistake 1 ‒ No clear social media marketing strategy
Many are doing what we call “spray and pray.” Just spraying content everywhere and praying it works, also known as “hope marketing.” You must have a clear strategy on social media to get your desired results. Many burn up time, energy, and money, but lack results. When you have a clear strategy, start with the end in mind, and then reverse engineer to determine the right steps to take so you hit your end goal.
You must know what you're trying to accomplish in everything that you're doing, and you must put a strategy in place to accomplish it. Everything you post on social media must have a clear purpose of what you are trying to get from it. Without this, you are wasting time.
Mistake 2 ‒ Weak positioning in your market
Positioning is the outside perception people have of you, your brand, and your business. When your ideal client sees you, they will be attracted or repelled in the first three seconds.
If your positioning is on point, the right people will be pulled into your ecosystem wanting to know more. Strong positioning shows you as a credible expert, a thought leader, an influencer, and someone who gets incredible results for your clients. Strong positioning also shows other people promoting you, and elevates you as the obvious choice and an authority in your niche. Strong positioning speeds up the know, like, and trust factor with your ideal people.
If you're positioning is weak, you're going to miss out on getting the best clients, more revenue, bigger opportunities, and partnerships. Don't be the best-kept secret (get highly visible) and don’t make growing your business harder because you aren’t positioned as the expert you are. Strengthen your positioning to be seen in the right way, by the right people.
Mistake 3 ‒ Not relevant to their market
Your message, what you’re about, and what you want to be known for must be relevant to your market. Do you understand your market better than they understand themselves? Does this show in all your marketing to attract and influence your ideal buyers?
When a consultant or coach is not getting the right clients, discounting their prices, or not getting enough leads for all their hard work, it’s a relevance and positioning problem and not a problem with the coach or consultant’s work. Often, they believe they deserve more money, and that they should be getting better clients, but what they are saying in their marketing and content and what their ideal clients are seeing is not resonating, so they don’t respond.
Unless you understand what your market wants, how they think, and how they buy, you are going to have a hard time being relevant to your market. Also, sharing client results and testimonials that are relevant to your market is powerful content to influence buyers, so don’t keep these a secret or only put them on your website.
Mistake 4 ‒ Lack of consistency
When you are building your personal brand on social media, you want to create momentum to get results, and this requires consistency. If you want the algorithms to help you get seen by more people, you need to be consistent in your marketing online. Your market needs to see that you are serious about your business and what you do.
FYI: If all you did was post content once a day and then repurpose your content across five platforms, by the end of the year that’s 1,820 pieces of content out into the online world providing ways for you to be seen and found. And, of course, by posting more often, you will multiply this number.
Mistake 5 ‒ Using the wrong platform
Many coaches and consultants are simply on the wrong platform to bring in the clients they desire.
High-level CEOs are probably not hanging out in Facebook groups, on TikTok, or Instagram. They're on LinkedIn. You've got to know where your people are and spend your time there. I highly recommend that you do repurpose your content so it shows up everywhere, but you want to be seen and spend the most time where your people are if you want to grow your business and not waste time.
Mistake 6 ‒ Posting content that doesn't educate your market
If you want to speed up the know, like and trust factor with your market and influence buyers, you must educate your audience and show them the methods you use to help them get the results they want. This is the most powerful content you can post to grow your business.
By educating your audience with your brilliance and allowing people to easily see your method to help them get the results they want or need, you will get more people to book on your calendar and make more sales. Often, people will reshare other people’s posts, or quotes, or put little memes up, but there's no real depth in what they are posting. They're not showing how they are good at what they do, their experience, or exactly how they work with their clients. If you do, you’ll stand out and get more traction on social media.
Don’t allow your ideal buyers to wonder about how you can help them and what your exact method is. If they can’t easily see that you know what they want and how you can help them get what they want, you will miss out.
Social media has changed the game in business. So, leverage it if you want to build a multiple-six to seven-figure or beyond business. Plus, it's an incredible opportunity to be able to market and be seen all over the world.
If you want my help to stand out in your market and grow your business Consulting and Coaching business to $300k-$1M with a winning social media strategy, you can book a call here! You can also check out my free masterclass!
Ann Carden, Executive Contributor Brainz Magazine
Ann Carden is a top business growth consultant for professional coaches and consultants who want to build and grow a 6 & 7-figure business with High-End Clients and Programs with More Freedom. After building and selling five previous businesses, Ann wanted to help others have business success and change lives. However, her journey in the coaching industry was expensive and exhausting trying to build her business. As she invested in numerous programs, mentors, and coaching organizations, she found many of them lacked customization and were too focused on volume. This is when Ann took a step back and created her Expert In You Method, that uses powerful high-success strategies to accelerate financial success
