Written by: Terry Tateossian, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Do you want to keep up with the latest trends in social media? Better yet, are you looking for a way to simplify your social media management and keep tabs on your followers?
Then you’ve come to the right place! In today's article, we will pay special attention to social media management tools and how you can pick the best one for you!
But first…
What Does a Social Media Management Tool Do?
Whether you have a small or strongly developed business, you can't deny social media is definitely one of the most powerful tools for its development. It has helped many brands efficiently grow their businesses.
According to Statista, in 2021, 91.9 percent of U.S. marketers in organizations with more than 100 employees used social media for marketing purposes. Just imagine how many of them there are now!
However, having a great social media marketing strategy or a strong online presence is sometimes not enough to benefit your business. Sometimes what you need is just a little tool to boost your managing performance.
As your audience and followers increase, keeping track of messages and managing your posts on social media will get more complicated.
As a result, you should seriously consider getting a new social media management solution for your business. A tool like no other that can help you organize all those processes and improve your social media performance and outcome.
To help you pick the best one, we've compiled a list of 5 effective social media managing tools. Let's see what they are:
1 HubSpot
HubSpot can keep tabs on all of your social media activity, including posts, likes, comments, and followers. The Marketing Software and Customer Relationship Management (CRM) data can efficiently target particular audiences with customized messaging.
The Hubspot SM marketing tool can help you stay on top of all digital marketing trends and navigate you through your social media experience, resulting in bigger engagement and strengthening customer relationships.
Using Hubspot's social reports, you'll be able to get information about your linked social accounts' post visibility settings. And when you link a Twitter account, for example, or if you connect a personal LinkedIn account, you can select to solely report on things you write in HubSpot.
2 SocialHub
SocialHub is a social media management platform designed specifically for businesses, organizations, and even governments.
It is one of the best solutions to managing your social media profiles thanks to its quick and secure inbox, robust content planner, monitoring capabilities, and team features for effective collaboration.
The tool helps you manage all of your social media accounts from a single access point. One of its finest advantages is the ability to schedule future media postings. That way, even if you forget, there will be no delay.
With SocialHub, you can obtain your social data in easily shareable reports, input brand mentions and keywords to search for discussions on Twitter, Instagram, and the whole Web, and receive results across all platforms.
3 Sendible
Sendible was founded in 2009 and is said to be a viable alternative to popular social media management software like HubSpot and SocialHub.
The platform combines all of your social networks into a single hub, making it simple to manage numerous businesses' social media campaigns at once. With this productivity solution, you can be sure that your team will save a lot of time.
Facebook, Twitter, Instagram, Facebook advertising, LinkedIn, and Google My Business are just a few of the many social media platforms that the tool supports.
Moreover, it has the potential to serve as an all-in-one social media dashboard for small businesses and organizations. You could use it as a Facebook, Instagram, Pinterest or Twitter scheduler, or any other social media site of your choice.
4 Buffer
Buffer began as a tweet scheduler in 2010, but it has grown into much more than that. You can now use it to schedule content also for Instagram, LinkedIn, Facebook, and Pinterest.
The tool contains various tools for publishing, customer interaction, analytics, landing pages, and team collaboration. These features are meant to help social media marketers and their teams undertake different projects more quickly and effectively.
So when it comes to social media management tools for all kinds of businesses, Buffer has a lot to offer, including a robust feature set and world-class customer service.
5 Hootsuite
Hootsuite is constantly included when discussing the top social media management solutions. That's hardly surprising since it's been there for a long time and is relied upon by many people and companies.
With Hootsuite, you can organize, schedule, and syndicate your social media posts easily and efficiently. Automated scheduling, performance reporting, and social media monitoring are only some of the many other crucial features.
Thanks to it, you can manage all of your social media profiles, interact with your audience, and track your results all from one dashboard.
Wrap Up
We know, it's impossible to keep up with all of the new and useful tools that come out every day. However, the most important thing is to identify the marketing tools you need and devote the necessary time to learning how to use them.
To summarize, social media is a critical component of every company's marketing strategy. So with that said, to get the most out of your social media marketing efforts and master your skills, you need to use the finest social media marketing tools available. And the above 5 are the perfect way to start!
Terry Tateossian, Executive Contributor Brainz Magazine
Terry Tateossian, Founding Partner of Socialfix Media is a fourth-generation entrepreneur who is recognized as an Inc. 5000 America’s Fastest-Growing Private Companies, Forbes’ Top Women in Business, Fastest Growing Women Presidents by WPO, and 40 Under 40 Business Leaders by NJBIZ. Terry has been featured for outstanding leadership and career accomplishments in numerous industry publications as an engineer, a thought-leader in technology, and an innovator in the field of marketing. But her favorite and toughest earned title is being “Mom” to her 2 children.
