Written by: Emma Tessler, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
As we close out 2021 and begin to strategize for 2022, it’s important to consider how your marketing will support your big goals for the New Year. With this, comes an analysis of what’s working and what’s not ‒ as well as how current trends can be applied to your business’ marketing.
The Digital Marketing space has changed a lot over this past year. So much so that strategies you were using even 6 months ago may now feel outdated. The speed at which marketing is moving is asking you to uplevel with it. You’re best able to do this by following current trends in the digital marketing space.
These are the top three digital marketing trends you need to know about in 2022:
1. Audience Analytics
Tapping into the analytics each platform provides for you will be key going into the New Year. The old way of marketing was the belief “if we create the ad, customers will come”. Today, our philosophy is completely different, as it is entirely data-based. Take advantage of the numbers you have access to and make adjustments where you see your audience isn’t converting. Deep dive into your analytics weekly, if not more frequently.
2. Brand Consistency
Although you are marketing on multiple platforms, your content shouldn’t feel like you are. You need to create a consistent brand experience for your audience ‒ whether they find you on TikTok or Facebook, the vibe of your brand should feel the same. This is an issue for a lot of brands when they begin exploring a new platform. The best way to avoid this is to repurpose your content in fresh ways between each platform; that way your message stays the same but your delivery feels brand new. Ultimately what this does is create brand consistency, which in turn, fosters authenticity and a sense of knowing who your brand is for your consumer.
3. White Glove Experience
While marketing is often thought of as “pre-purchase”, you can allow your brand to stand out by continuing a strategic marketing plan post-purchase as well. Rather than thinking about your sales in a transactional manner, you can begin to create a white glove experience that goes above and beyond your client’s expectations when you consider their post-purchase brand experience. This is often thought of in terms of email marketing only ‒ but what if there was a physical aspect as well, a voice note or video sent from your founder, or even a personalized message or gift offered. This is the type of white glove experience that consumers are looking for in 2022 and will allow your brand to shine amongst your competitors.
If you’re able to integrate these three trends into your marketing materials this coming year, your results will skyrocket. Understanding, tracking, and adjusting to consumer behavior based on your marketing results will give you all of the information you need to scale your brand in 2022.
Emma Tessler, Executive Contributor Brainz Magazine
Emma Tessler is the founder and CEO of Ninety Five Media, a new-age Digital Marketing Agency. After discovering digital marketing at a college internship and falling in love with it, Emma put this on the back burner to pursue her major of Interior Design at the Fashion Institute of Technology. However, just a few years later, she left this career to form her own Digital Marketing business, Ninety Five Media. Today, Ninety Five Media works with scaling brands to monetize their online presence on social media platforms using strategic, current marketing strategies ‒ this is their signature Ninety Five Media Method. This Method helps their clients connect with ideal customers, build community, and convert audience members into paying clients. As a former Designer, Emma brings both creativity and strategy to her clients accounts to exponentially scale their online brand awareness.
