Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Michael Cook
Bringing 80/20 thinking to your business
Michael Cook is a leading thinker on how to get out of the weeds of what you do, and into the realm of creating what you want to happen. So why 80/20? The pace of life, not just business, means that we rarely spend the time building a plan, a strategy of how to get to where we are headed. And for understandable reasons. Our desks get filled with the now, whether urgent issues, other people’s problems or simply the habits we’ve grown accustomed to and which is probably the combination of same. Naturally this leads us into reactive mode, rather that the proactivity we need to avoid future issues, build the relationships we need and influence those we need to. His clients are those who see the value in that.
All articles
CREA Global Awards presented to
Michael Cook
Bringing 80/20 thinking to your business
The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.
Caroline Winkvist
Editor-In-Chief
Daniel Ålund
Selection Committee
Brainz 500 Global Awards presented to
Michael Cook
Bringing 80/20 thinking to your business
Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.
Caroline Winkvist
Editor-In-Chief
Fredrik Elfqvist
Selection Committee