Written by: Laura Lohk, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
No one likes needy people, in life, in relationships and definitely in business. I’m sure you can remember someone in your life that was really needy. How did this make you feel? Did it make you want to be around them or did it make you feel like all your energy and time is being sucked out of you?
I’m pretty confident it was the latter. I’m also pretty confident that you ‘smelled’ the neediness mile off based on their body language, behaviour and the way they spoke.
This is the same in business. Your potential clients recognise the neediness and that repels them and you lose a sale.
It is no secret that the lifeline of every business is to have consistent clients, but if you approach your potential clients from the mindset of ‘I need you’, you are almost certain to lose them way before you have a chance to demonstrate your amazing skills, product or service.
And I see so many business owners, especially the ones who are relying social media to generate clients who lose clients because of this. It’s soul destroying not only to the business but also to the potential clients. Trust me, I have been on both side of the coin here.
So, what’s the alternative?
70% of your success comes from your mindset. So, the alternative comes from this powerful mindset shift which can be the difference that makes all the difference. Why? Because I am going to be very honest with you. Your potential client does not care about you, your needs, your wants, your dreams. They care about them. They have a problem and they have a desire, and they want someone to help them to solve it.
So, instead of waking up every day wondering ‘how to get clients?’ shift your thinking to ‘What problem do I solve?’ ‘What problem can I solve?’ then become very good at solving that very problem.
All you then have to do is demonstrate to your potential clients how you are the best person to solve that particular problem for them. Can you see the difference from chasing clients begging them to buy from you versus ‘You have a problem. I have the magic solution’?
This is the way you go from needy to an authority, a leader. And people are attracted to leaders.
This is simple, yet effective way to not only attract more clients but also boost your confidence and self-esteem.
Laura Lohk, Executive Contributor Brainz Magazine
Laura Lohk, is a holistic business coach. She is helping online business owners to get clarity in their business, rewire and update their subconscious mindset blocks that have held them back, teach them the strategies and roadmap they need to quantum leap their success. Her mission is to help people to strengthen their self-belief, confidence and power, so everyone can unlock their potential and reach their wildest dreams.