Written by: Polly Powell, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
TikTok has changed the game – don’t let the young business owners get all the share of the TikTok business pie… You can either join the Game or be left behind and wish you had started sooner…
TikTok’s rise to fame hasn’t been seen before, simply because TikTok has achieved it in a way that's never been seen before.
The TikTok algorithm creates a free market environment instead of only helping those with large accounts like other platforms.
The reason that TikTok is so powerful is that it doesn't matter how many followers you have, your content can still be seen by thousands and possibly millions of people, which is one of the reasons WHY anybody can go viral on TikTok.
TikTok is blind to everything – except high-quality unique content that users want to engage with.
So Let's Dive into WHY you should use TikTok for Business as one of your marketing pillars in 2023…
No.1 ‒ Why TikTok?
Contrary to popular belief – Your target audience is ON TikTok
Regardless of the size of a business or how long it has been operating, every business has a target audience – and oftentimes several different audiences.
TikTok is not just a dancing app for kids anymore.
The age range of users is increasing steadily
Ages 20-29 are 22.4% of users.
Ages 30-39 are 21.7% of users.
Ages 40-49 are 20.3% of users.
Ages 50+ are 11% of users
With over 500 million active users worldwide, the average user opens the app 19 times per day and spends a whopping 75 mins per day watching TikToks.
You can check TikToks latest user insights from all over the world here https://www.tiktok.com/business/en-GB/insights
No.2 ‒ The KLT Factor…
Everybody has heard that people buy from people, that they Know, Like and Trust, which is called the KLT factor.
TikTok offers the opportunity to build meaningful relationships with your audience and get more people to buy from you over a long-term period.
Your audience will look forward to you showing up, it will create what we call the parasocial relationship, which is what we feel when we feel like we know someone but we actually don’t know them.
It's like that feeling that we have when we watch celebrities or read someone's autobiography, we feel like we know them more than other people, TikTok has the power for you to create a parasocial relationship with your audience.
No.3 ‒ Use TikTok to Share your Business Personality!
The 3rd reason to get your business started on TikTok, is the platform's emphasis on creativity and fun.
TikTok is all about showcasing your personality and sharing unique, interesting content.
This means that businesses have the opportunity to stand out and differentiate themselves from the competition by being creative and engaging on the platform.
Whether you're sharing funny videos, behind-the-scenes looks at your business, or useful tips and advice, TikTok provides a great way to showcase your brand's personality and connect with potential customers.
No.4 ‒ Find your Loyal Tribe on TikTok
You can target your specific audience using specific Hashtags.
When brands and marketers say ‘target audience’, we aren’t actually referencing demographics anymore, not on TikTok anyway, we want to target psychographics.
This means we can target our potential audience by their interests, what they watch, how they tag themselves and how they watch videos harnessing the power of certain hashtags.
No.5 ‒ Get your Business on the Front page of Google
TikTok has the power to put your message on the front page of Google using TikTok SEO.
Google is now ranking TikToks, not many people are harnessing the power of TikTok SEO yet, so this is a wide open opportunity for business owners who can crack the code on how to achieve page 1 rankings on Google using TikTok.
No.6 ‒ How TikTok Equals Ecommerce Heaven
If you own an e-commerce business, TikTok shop is a must, its like QVC on steroids, the hashtag TikTok made me buy it has had over 32.2 Billion views and is constantly growing, this is how many people have bought something because they saw it on TikTok.
TikTok links with several e-commerce platforms so you can integrate all of your products into TikTok shop with ease.
TikTok’s command of the social media user base has not only made it the King of Social Media, but also the biggest threat in e-commerce with their TikTok Shop.
And there are also plans in the US to open up distribution centers similar to Amazon… Watch out Amazon FBA!!
No.7 ‒ Find New Audiences on TikTok
The Biggest reason to Try TikTok is that everyone knows that Facebook and Instagram reach is down, engagement is at an all time low and comments are down, this is because Facebook just doesn't show your content to anyone anymore unless you pay for it.
TikTok is another Marketing Pillar for you to find new audiences and to get more eyeballs on your content for free.
By creating TikTok Content first, you can then repurpose that content across the other platforms which are all trying to copy TikTok with reels and shorts.
If you could get 50,000 more eyeballs on your videos in just 1 month what would that do for your business?
This is possible on TikTok.
But just like any other top of the funnel campaign, it's all about awareness, which on social media translates as visibility and discoverability ‒ or in a single word, Reach.
And TikTok has the Power to give you unlimited Reach in 2023
To Find out More about getting started on TikTok I invite you to Watch my Free On-demand Training on How you can Unleash the Power of TikTok in your Business.
I dive deep into How to Target your Audience on TikTok which allows you to show your TikToks to your EXACT target market (this is MIND-BLOWING stuff).
Whether you're B2C or B2B ‒ this can change the game for you and your business...
and my Foolproof Secret Weapon To Create A Never Ending Stream Of Videos…
I'm going to share the Secret Tips and Strategies to have an endless amount of video ideas that have your audience wanting more.
This will take away all the stress and panic of what to create, and the biggest reason why business owners don’t get started with video, especially.
Watch it here.
And don’t forget to come and say “Hi” on TikTok.
Polly Powell, Executive Contributor Brainz Magazine
Polly Powell is the founder of 5 StepFunnels, a company that helps online business owners with a full funnel system that creates high converting funnels, automations and social advertising campaigns to attract leads on demand and convert into customers... Polly is also the host of the Below the Iceberg podcast, where she interviews Million Dollar Entrepreneurs who have achieved $1million dollar sales through one funnel. Polly is highly sought after for her expertise with online funnel and advertising strategies and has helped countless entrepreneurs achieve their business goals, she has also built Funnels for some of the Biggest Names in Life and Business coaching in the World. In her spare time Polly loves walking her dog Izzy.
