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Unlocking Business Success – 7 Vital Questions For Clarity

Written by: Jessica Hastings Lesperance, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Executive Contributor Jessica Hastings Lesperance

Are you navigating the entrepreneurial journey but feel like you're missing a compass? Discover the transformative power of clarity! In the bustling world of business, clarity isn’t just beneficial; it’s essential. Dive into our 'Clarity Cheat Sheet' and unlock seven pivotal questions that could revolutionize the way you view, manage, and excel in your business. Whether you're a startup enthusiast or a seasoned entrepreneur, prepare to gain insights that could be the turning point towards unparalleled success.

Image photo of Jessica Hastings Lesperance

Clarity is the beacon that guides us in navigating the various domains of our lives, especially in business. As defined by the Merriam-Webster Dictionary, clarity means “having a full, detailed and organized understanding of something.” In the context of business, whether it's grasping the driving force behind your entrepreneurial spirit or pinpointing how to best serve your clients, clarity is pivotal for success. Achieving clarity in both mindset and operations paves the way for planning and delivering superior services. But, attaining this clarity is often easier said than done.

To help, here are seven questions to explore for gaining the clarity you need for a thriving business success

1. What is your “why”?

Identifying your core motivation for starting your business, your drive to put in long hours, and your passion for your work, is crucial. This 'why' is not just a personal motivator but also an inspiration for your customers to engage with your product or service. 

2. Why is your “why” important?

Understanding the significance of your 'why' will guide your mindset as you find your ebb and flow in your business and personal life. It helps in prioritizing values and how these are reflected in your business, acting as a motivator during challenging times.

3. What is my main focus?

Defining the central focus of your business is key. This involves honing in on what you're offering your customers. A clear focus is integral for long-term success.

4. What are my short-term and long-term goals?

Goals are the stepping stones of business clarity. Articulate your short-term and long-term objectives to shape your business plan and track growth. Brainz Magazine offers insights on effective How To Set Goals For Success (  to enhance this process.

5. What can I allow myself to say “no” to?

As David Allen aptly puts it, “We can do anything, but we can’t do everything.” Learning to refuse opportunities that don’t align with your vision is essential. Remember, you don’t need to tackle everything alone. For more on this, read the article on The Power Of Saying No (

6. How can I leverage my time?

Maximizing productivity might mean seeking external help, whether a babysitter, cleaning service, or an assistant. Brainz Magazine’s piece on The Importance Of Time Management ( offers valuable tips on this subject.

7. How do I care for my clients?

A business thrives on integrity, honesty, and empathy. Defining your client service approach will clarify daily interactions and operations, fostering a strong business reputation.

Remember, achieving clarity in business transcends just having a clear vision. It's about making informed and strategic decisions that align harmoniously with your personal values and business objectives. In this context, Brené Brown's insight from her book 'Dare to Lead' becomes particularly relevant. She emphasizes the importance of clarity in communication with the principle, 'Clear is kind.' So go and be clear. 

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Jessica Hastings Lesperance Brainz Magazine

Jessica Hastings Lesperance, Executive Contributor Brainz Magazine

Fierce and epic all rolled into one, she’s an absolute rockstar. Jessica Hastings-Lesperance was Raised with Real Estate™ her entire life. She is co-owner, Marketing Visionary, Director of Operations, and REALTOR® at the Terri Hastings Real Estate Group/Keller Williams Realty Centres, one of the top producing Keller Williams teams in all of Canada. Jessica is an inspiring entrepreneur, real estate investor, coach, speaker, and published author. She has been featured on major media outlets including podcasts and real estate TV talk shows and has been published in various magazines. Recently, she was recognized as one of Canada’s Top Fitness Instructors for 2023 by Impact Magazine.



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