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The Secret To Small Business Success – Investing In Your Leadership Development

Written by: Anza Goodbar, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Executive Contributor Anza Goodbar

As a small business owner, the ability to lead effectively is a crucial element in the success and growth of your business. Whether you are leading a team of employees, managing day-to-day operations, or making important decisions that impact the direction of your business, leadership is a skill that can make or break the future of your company.

Business team brainstorming at modern office

Leadership in the context of small business encompasses a wide range of roles, responsibilities, and qualities. From guiding and motivating your team to making tough decisions to casting a vision for the future. Simply put, effective leadership is essential for driving the success of your business.

Small business owners must have a clear vision for the business's future to provide direction for the team. This involves setting long-term goals, defining objectives, creating benchmarks, communicating desired outcomes, and outlining strategies to achieve them.

One of the most important aspects of leadership for small business owners is the ability to make sound decisions. With limited time and resources, small business owners often face tough decisions daily. From hiring new team members, investing in new technology, and expanding into new markets, the decisions you make as a small business owner can have a significant impact on your bottom line and the future success of your business.

To make better decisions for your small business, it's important to develop and enhance your leadership skills. This includes the ability to think critically, analyze data, and weigh the potential risks and rewards of each decision. It also involves effectively communicating your vision and strategy to your team to inspire and motivate them to work together towards common goals.

To enhance your leadership skills as a small business owner, it's important to invest in your professional development. This can involve seeking out mentorship and guidance from more experienced entrepreneurs and business leaders, as well as pursuing formal education and training in leadership and decision-making.

There are many options for investing in your professional development as a small business owner

  • Online courses and platforms: The LinkedIn Learning and Skillshare platforms offer a wide range of courses on professional and leadership development topics. These courses often cover subjects such as management, communication, project management, and strategic planning.

  • Workshops and seminars: Many organizations and professional associations host workshops, seminars, and conferences focused on leadership and professional development. These events provide opportunities to learn from industry experts, network with peers, and gain valuable insights and skills.

  • Coaching and mentoring: Working with a professional coach or mentor can be an effective way to develop leadership skills and receive personalized guidance and feedback. Coaches and mentors can provide support, accountability, and insights to help individuals grow and achieve their professional goals.

  • Books and publications: There are countless books, articles, and publications available on leadership and professional development topics. Reading books by thought leaders in the field, subscribing to industry publications, and staying informed about current trends and best practices can be valuable sources of learning and inspiration.

  • Professional associations and networking groups: Joining professional associations and networking groups related to your industry or field can provide access to educational resources, training programs, and networking opportunities. These organizations often host events, webinars, and workshops focused on leadership and professional development.

Additionally, it's important to surround yourself with a strong team of employees who can complement your skills and abilities. As the saying goes, "You're only as good as the people you surround yourself with." By hiring individuals who are talented, motivated, and share your vision for your business, you can delegate responsibilities and tasks, and rely on their expertise and input when making important decisions.

Leadership for small business owners also involves the ability to adapt and innovate in the face of challenges and changes in the competitive landscape. This means being open to new ideas and approaches and being willing to take calculated risks to stay ahead of the competition and drive growth.


Ultimately, effective leadership for small business owners is about setting a clear vision for the future, making strategic decisions that align with that vision, and inspiring and motivating your team to work towards common goals. By continuously investing in your leadership development, surrounding yourself with a strong team, and being adaptable and innovative in the face of change, you can position your small business for long-term success and growth.


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Anza Goodbar Brainz Magazine

Anza Goodbar, Executive Contributor Brainz Magazine

Anza Goodbar is a passionate business consultant and events strategist with over 20 years of small business ownership experience. She has a proven track record of planning and executing more than 4,000 successful events, generating over $100 million in revenue for her clients. Anza firmly believes in the power of strong leadership as an essential tool for business success and solving bigger problems. She helps small business owners harness the potential of live events to build their brand, establish long-lasting relationships, and increase revenue. Her commitment to creating personalized strategies has led to numerous businesses reaching new heights.



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