The Growing Importance Of Fitness Facilities In The Global Hospitality Industry
- Brainz Magazine
- May 7, 2024
- 4 min read
Updated: Jun 27, 2024
Yves Preissler is the founder of YP Business Consulting. Yves is leading a team of professionals bringing a wealth of global expertise in providing fitness turn key solutions for commercial, residential, hotel and large scale home gyms. The YP team guides investors, developers and business owners through all the stages required in a successful project: Market / competitive studies
As global awareness around health and wellness surges, so does the fitness industry, experiencing unparalleled growth. This expansion is becoming increasingly integral to the hospitality sector, prompting hotels like SIRO and PATINA to offer sophisticated exercise and wellness facilities. This article delves into the global rise of fitness, focusing on the growth within hospitality, underscoring the essential need for hotels to adapt by incorporating top-tier fitness amenities and wellness areas. These investments meet guest expectations and serve as a significant revenue stream, making them an intelligent business move.
Global fitness industry growth
The fitness industry is on track to reach new market value heights, fuelled by a shift towards health consciousness and enhanced investment in wellness infrastructure. According to the Global Wellness Institute, this growth is strongly linked to broader economic development, suggesting a significant opportunity for sectors like hospitality to innovate and expand their fitness and wellness offerings. In fact, hotels that have invested in fitness facilities have seen an average increase in revenue per available room (RevPar).
Trends in global hotel construction
The construction of new hotels worldwide is on the rise, with a significant focus on the luxury segment, where expectations for exceptional fitness and recovery facilities are exceptionally high. Despite regional variation in performance, new hotel development remains steady, according to the latest research from THP. The database currently shows 7,383 hotels in the pipeline globally, accounting for more than 1.5 million rooms. However, we understand that there may be concerns about the cost and space requirements of these facilities. We must emphasize the market's shift towards high-end wellness amenities as a standard offering. The global fitness trend underscores the need for hotel brands to consider wellness spaces from the initial planning stages, designating prime real estate within the property to these facilities, seen as amenities and vital revenue streams.
Meeting guest expectations
Guests have spoken: over 65% of travellers prioritize hotels with fitness facilities, a demand that spans both the business and leisure sectors. This widespread preference is not just a trend; it's a clear directive for the hospitality industry. Robust investment in comprehensive wellness environments must be a foundational element of hotel offerings. Meeting the expectations of current and future guests is not just critical, it's essential to attracting and retaining guests in the long term.
Operational excellence
Operational management plays an influential role in the success of hotel-integrated gyms & recovery labs. These facilities must be available when guests need them, ideally 24/7, and maintained rigorously. Professional team members must be available to assist and ensure safety, provide a fun environment, and encourage users to work out. Regular updates and maintenance of equipment, cleanliness, and team training are paramount in delivering an exceptional guest experience. Moreover, the integration of smart technology, such as equipment maintenance tracking and automated usage reporting – real-time business intelligence, can further enhance the guest experience and streamline operations.
The importance of recovery and relaxation areas
Modern travellers often seek recovery from their everyday stresses and the rigors of travel. Leading hotels are innovating by creating dedicated recovery areas, also known as Recovery Labs, that complement traditional spa services, such as tranquillity lounges, cold plunge pools, redlight therapy, and hydrotherapy facilities that are catering to guests' holistic wellness needs. Recovery is not just a traditional massage, it's more, and it's being defined by looking at the body and mind holistically.
Special consideration for branded residences and large residential developments
The emphasis on integrating high-quality fitness facilities extends beyond hotels to branded residences, which are luxury properties that are developed and marketed under the name of a well-known brand, often a luxury hotel chain, offering signature services and amenities. These properties increasingly feature comprehensive wellness facilities that offer aesthetic appeal and functional fitness and recovery spaces. An example of this is AMAN Hotels. This trend highlights a broader adoption of wellness as a lifestyle, enhancing property value and resident satisfaction.
The role of specialists in designing hotel fitness facilities
Engaging specialists rather than general suppliers in the fitness area design ensures that these spaces are functional and conducive to their target users. Experts in fitness design contribute significantly to the layout, equipment selection, and overall ambiance, elevating the guest experience and setting a high standard in the hospitality market. For instance, they may recommend a mix of equipment brands, rather than a wall to wall install, to create a more engaging and effective fitness space. Their expertise is invaluable in creating fitness & recovery facilities that not only meet but exceed guest expectations.
At Yves Preissler Business Consulting, we are experienced in integrating fitness, recovery, and holistic wellness into the hospitality industry and transforming how hotels and residential developments are designed and operated. As more properties are built focusing on luxury experiences and fitness/wellness, we are including advanced fitness facilities as key success factors to attract and retain guests. We strongly urge owners and operators to invest in well-designed fitness and recovery areas. Doing so will not only enhance your property's competitiveness but also align with the evolving preferences of modern travellers, giving you a significant edge in the market.
Call to action
For hoteliers and developers, the message is clear: Prioritize wellness facilities within your properties to meet the growing demand for health-oriented travel and living solutions. Investing in expertly designed fitness spaces will fulfil guest expectations and serve as a lucrative revenue stream. We strongly recommend seeking professional advice, to ensure that these facilities are integrated effectively and contribute to the overall success of your property.
References: Global Wellness Institute: "2021 Fitness and Wellness Trends Report"; Hotel Development Report: "2023 Global Luxury Hotel Pipeline"; Fitness Management Magazine: "Best Practices in Hospitality Fitness Facilities".
Yves Preissler, Founder & CEO YP Business Consulting
Yves Preissler is the founder of YP Business Consulting. Yves is leading a team of professionals bringing a wealth of global expertise in providing fitness turn key solutions for commercial, residential, hotel and large scale home gyms. The YP team guides investors, developers and business owners through all the stages required in a successful project: Market / competitive studies, feasibility analysis, detailed financials, location sourcing, concept design, design/ project development, project management, recruitment, sales, marketing and operations.
