Written by: Afsaneh Khetrapal, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
In the fine arts field, abstract art sometimes feels like a bold departure from traditional forms. It's a universe where colours, shapes, and textures collide in unexpected ways, creating an inexplicably beautiful visual language. This audacity to break away from the traditional or norm mirrors the entrepreneurial spirit – after all, both require a willingness to take risks, embrace unique visions, and persist despite potential criticism.
Embracing risk
Abstract artists like Jackson Pollock and Wassily Kandinsky are just a few of those who stepped away from conventional art forms, pioneering the move into abstract art. Their success, however, hasn’t just stemmed from their art, but in their courage to explore new territory. Entrepreneurs face a similar scenario. The business landscape is rich with stories of individuals who dared and continue to take risks, from Elon Musk's ambitious space ventures to Sara Blakely's reimagining of women's undergarments with Spanx. Like abstract artists, these entrepreneurs understood that true innovation often lies on the other side of risk.
The power of unique vision
The essence of abstract art is its unique perspective. Not being bound by the need to replicate reality, it instead conveys emotions and ideas in unique, and perhaps unorthodox ways. It isn’t dissimilar to business, where having a unique vision can set a company apart from competitors. For example, Apple's focus on design and user experience reimagined technology's role in our lives, while Airbnb's take on the sharing economy changed how we travel. Both are testaments to how a singular vision can create ripples that ultimately redefine industries.
Learning from failure and criticism
Abstract art was initially met with scepticism and criticism. Yet, artists persisted, using criticism as a tool for growth. Entrepreneurs too face similar hurdles. The road to success is often paved with failures and setbacks. Amazon's Jeff Bezos, for example, made some considerable mistakes in the early days, yet he persevered, leading to the creation of one of the world's most influential companies.
The importance of authenticity for entrepreneurs
Authenticity is the heart of abstract art. Each piece is a raw, unfiltered expression of the artist's inner world. In business, authenticity can be a major differentiator. Brands that have remained authentic to their core values, like Patagonia with its environmental activism, have built loyal customer bases. Authenticity fosters trust, and in an increasingly sceptical world where consumers feel like they’re being barraged with selling tactics, this can be an almost obvious game-changer.
Continuous innovation and experimentation
Abstract art is an ongoing process of exploration. Similarly, in business, the landscape is ever-evolving, and continuous innovation is crucial. Google's constant evolution and its foray into diverse sectors are reflective of an abstract artist’s relentless pursuit of creation.
In essence, abstract art teaches us that breaking the mould isn’t just about defiance. It's about seeing the world differently, about believing in your vision, and about creating something meaningful. For entrepreneurs, these lessons are invaluable. They’re reminders that in the somewhat uncertainty of creation, there lies a potential for something truly extraordinary.
Afsaneh Khetrapal, Executive Contributor Brainz Magazine
Afsaneh Khetrapal is a British, Iranian-Indian abstract ink artist renowned for her uniquely immersive art. Internationally collected, her pieces enrich both personal and professional spaces, delving into themes of introspection, transformation, and the unexpected beauty of trusting in life. Afsaneh's commitment to uplifting and connecting individuals is evident in each creation, embodying the transformative and nourishing power of artistic expression. Her art not only resonates deeply with its viewers but also stands as a testament to the profound benefits of art in our daily lives.
