Written by: Hanna Hermanson, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
No matter how big your online audience is, you have 3 distinct types of people viewing your content. If you're putting time into posting and creating an online personal brand, make sure you're reaching them to take action–not just "like" pictures of your dog. Don't get us wrong… Your dog is fantastic. But you also want the cash flow to feed your dog. Ready to learn how?
Here are the 3 types of people in your audience and how to get them engaging and converting. Sidewalkers These are the people who see you have a business over there, but they are window shopping. They aren't really sure what's going on inside your business and how it can help–they just know you exist. Examples of Sidewalkers Examples include a large mix of people like:
High school friends
Friends of friends
Cheerleaders who love and encourage you but don't really know what you do.
Make the Conversion: Provide CLARITY Why would a busy mom walking her daughter take the time to check out your coffee shop? They need a clear sign outside of your business that describes how your business BENEFITS them. WAKE UP! WE HAVE COFFEE HERE or DONE FOR YOU COPYWRITING or PERSONAL TRAINING FOR BUSY MOMS IN WISCONSIN. Sidewalkers need a reason to disrupt their leisurely walk and learn more about you. Be clear–not clever–with these folks. Build the "know" factor for your business. Clearly tell them what your business can do for them. Here are some ways you can do this:
Tell them who you are looking for
Share what you have to offer
State the dates and price of a course
Show them what to expect
Highlight what it looks like to work together
Share behind the scenes information
Then make your call to action crystal clear.
Sprinters These are the action takers. The type of people running around, comparing offers, knowing they want to make a move, but don't know their best course of action. Examples of Sprinters People you are top of mind for including
People you had a sales call with.
Those who are actively looking for your services.
Individuals who just started following you.
People that signed up for free resources you're offering.
Make the Conversion: Create a Connection Provide the roadmap for a runner looking for their best course. What will make them recalibrate their route? They need a personal reason to use their enthusiasm and motivation on what you offer. Personal connections can come in the form of invitations (aka lead magnets), storytelling and engagement types of posts. Draw them in! Ask people:
What do you think?
Would you rather?
Want to try a free week?
Start a conversation. Welcome sprinters in with an easy, "Sure, I'll play along" engagement. This gets sprinters to slow down and interact with you. Connection builds the "like" factor for your business. Shoppers These are people inside your business, browsing around, wondering what offer best suits their needs. They are ready to buy but doing a final walkthrough to ensure they spend their money wisely. Examples of Shoppers Shoppers are already warmed up and just need that extra nudge:
People on your email list & sales pipeline,
Past clients ready for the next step.
Make the Conversion: Provide Credibility
Make someone say, "Today is the day!"
Build street cred. Shoppers need to see the results. Proof what you offer is the right decision.
Share testimonials often. Highlight the client journey where do they end up? Show before and after. Post client "wins."
Share your credentials. Remind people of your certifications, experience, and specific expertise. But don't just tell them, show them (#humblebrag)! You are an expert in your field.
Share podcasts you've been on, name drop, and mention your years of experience and the number of clients helped.
Planning A Social Media Content Calendar for Conversions
Sometimes it can feel like you are just shouting into an empty chamber when posting on social media.
Know this: People are watching. They just need that extra push to take action.
Remember, the metrics that matter are conversations and conversions. Likes are vanity metrics that may feel good, but starting conversations gets the conversions.
Aim for messages like:
Sign me up
Let's do this!
Are you taking clients?
What's the next step?
Learn how to get this type of engagement with social media templates that actually work.
Rotate through Clarity, Connection, and Credibility posts. Nail the know, like, and trust factor essential for online sales.
Want FREE Grab and Go with it social media templates that are proven to motivate all 3 types of viewers? Grab it here.
Hanna Hermanson, Executive Contributor Brainz Magazine
Hanna Hermanson is the founder and CEO of Done for You Copywriting for Coaches. As a life and business coach for years, Hanna gained deep insights and intuitive knowledge about what motivates people to take action. Hanna and her team of expert copywriters combine these insights with creative copy strategies to scale coaching businesses, and help transformational leaders get back into their zone of genius. Hanna's work can be found in Forbes, Thrive Global, and her book “Dream Life is Real Life” on Amazon.
When she’s not writing or strategizing, she can be found carbo-loading for half marathons, or frolicking the beaches of Mexico with her husband and labradoodle.