Branding: Are You Visible Enough to Your Demographic?
Updated: Jun 25
Written by: Daniela Cifuentes & Jonatan Ortiz, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise
In today’s fiercely competitive world, you might end up being left behind if you rely solely on your products for your business to stand out. As brand loyalty and customer perception continue to drive purchases, branding is now a strong indicator of whether a product will sell like hotcakes or gather dust on the shelves.
Although the best products will still win at the end of the day, it might not be that easy to combat market competition filled with the same products with the same features. This is where branding comes in.
Branding Proves Your Credibility
In this era, when all products or services are researched, reviewed, and scrutinized before they are bought, it has become more important than ever to have good credibility. A single negative review can easily result in a lost sale.
Now, just because you have good branding in place doesn’t mean that you won’t get negative reviews. After, it is impossible to please everyone. However, branding highlights the values and ethos of your company. So as you promote and establish your brand, it will become more credible.
Branding Sets Expectations
Setting specific standards for your brand will not only give a promise to customers. This also motivates your staff as well as expectations of things you need them to do.
This is the reason why your brand should be an accurate reflection of your company. Having a good branding in place serves as a standard that your staff should follow and a promise you will fulfill with customers. Making branding your priority includes always keeping your promises to your customers.
Branding Promotes User Loyalty and Recognition
When your branding is solid enough, you will be instantly recognizable and this is what makes it more important. You can easily see that this holds true for big names. As you know, the biggest players can be recognized right away with just a tagline, shape, or color. The good news is that small and medium businesses can also take advantage of it.
By sticking with a consistent brand that is out there all the time, people will be able to recognize it faster and easier. People tend to put their trust in brands they know and recognize. People choose brands they’ve seen before over those that they haven’t even heard of.
Branding Attracts the Right Customers
Focusing on proper branding and establishing what your business is all about and who should buy your products will help get the attention of the right customers. As a result, it will lead to higher quality leads and higher number of returning customers.
Branding Delivers Great Results
Your brand is your business and at the end of the day, it deserves the best future. What makes branding important is that a strong brand helps deliver the kind of results you need and want. It is thanks to branding that growth becomes possible.
If you want to be visible, start with good branding and let it work its magic from there.
Daniela Cifuentes & Jonatan Ortiz, Executive Contributor Brainz Magazine
Daniela and John are a married couple that has worked in different sectors allowing them to incorporate a variety of perspectives and skills in their projects. Our mission is to help new and existing brands increase their visibility. We help owners create a connection to their demographic through media content and marketing strategies. We have years of experience with customer management and sales stemming from the Insurance and the Real estate sector. While pursuing many and new ventures, our time management skills have been put to the test. Balancing an entrepreneurs life, a new addition to our family, and a pandemic has forced us to try new methods we hope to share soon. Our passion is to inspire entrepreneurs and hustlers to chase their goals and accomplish their dreams. Hobbies include learning, everything nature, travel, fitness, and urban agriculture.