Yasmin Woods

Founder & CEO of Heat Wellness

Yasmin’s journey into cold therapy began in 2022 at her lowest point. After a suicide attempt, she found herself deeply dysregulated and turning to alcohol to numb the pain. Trauma had left her disconnected from her body and emotions, trapped in survival mode. The cold changed that. For the first time in years, it made her feel again.
What began as a personal lifeline quickly became a fascination. Yasmin immersed herself in the science of cold exposure and its impact on the brain, nervous system, and emotional regulation. This exploration led her to contrast therapy alternating between heat and cold unlocking even deeper physiological and psychological transformation.
 
As screens grow louder and genuine connection grows quieter, Yasmin believes we are living in an epidemic of loneliness. Her mission is to create spaces that foster real, healthy human connection away from digital noise. While we are more digitally connected than ever, we are increasingly disconnected from real life and as screen time and AI accelerate, authentic, human-centric experiences are becoming our most valuable currency.
 
The future isn’t more nightlife it’s more real life. We don’t need more followers or likes. We need more friends, more community, and spaces that bring us back to ourselves and to each other.