Cultivate Taste was started by Jennifer Nowicki on December 14, 2014, but has been her focus since the Fall of 2017. She has been in the tea industry for almost 25 years and has a bachelor’s degree in humanistic studies and business administration. In 2005 she enrolled in the Specialty Tea Institute in New York City and immersed herself in the world of tea. Jennifer found her passion and became acquainted with owners of tea estates, tasted teas not available in the United States, and learned from the experts. She is the only certified tea specialist in Wisconsin since 2009. She continues to pursue her education with the Institute, including a trip to China in March 2019. She was one of eight people representing the USA tea industry in two world tea conferences in China. An experienced presenter and teacher with speaking credits at such notable institutions as Froedtert Medical College and St Norbert’s College. She is also a graduate of a gBeta program December 2018, 2019 Draper Competition semi-finalist. November 7, 2020, won first place for best unflavored white tea, her organic silver needle from the International Tea Cuppers Club.