Jeff is the CEO of Moore Leadership LLC. He helps business leaders build championship companies by cultivating Strivership, an ethic of continuous improvement based on the origin of compete: 'to strive together.' Striving together is crucial in an age of innovation because people must continually embrace the challenge of stretching beyond perceived limitations. Championship companies exude a spirit of Strivership, the sense that everyone involved is excited about getting better together every day.

During his coaching career at the University of Texas, Jeff's Longhorn Tennis Teams won 2 NCAA Championships, appeared in 2 NCAA finals, advanced to 3 Final Fours, and won 18 conference titles. He is a member of the Longhorn Hall of Honor and the College Tennis Hall of Fame. He has also been named National Coach of the Year and was Conference Coach of the Year 10 times.

Jeff's clients have included Applied Materials, Harvard, Bazaarvoice, University of North Carolina, Civitas Learning, Vanderbilt, Auctane, Northwestern, Infinia ML, and Powwater and he is the author of ""Strive Together: Achieve Beyond Expectations in a Results-Obsessed World."