Highlights from the 2021 list
CREA GLOBAL AWARDS
RR Distinctive Beddings
This award is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.
A Look At Ruby Russell, Senior Entrepreneur, and Inventor of the StayPut Bedsheet ™
Ruby is a 70-year-old senior entrepreneur and a chip off the old block. Her parents were entrepreneurs and she wanted to follow in their footsteps. When her domestic partner suffered an injury, he would toss and turn in the bed, tearing the bed up. Ruby used fabric from another bed sheet to extend the top sheet... To make the extension fit correctly, she left out the corners, leaving a long tail. What she created was a top sheet is now a one-step process that centers itself. After using Ruby’s invention her partner could no longer tear the bed up. One patent and a little ingenuity later, and RR Distinctive Beddings was born.
Like all entrepreneurs, there is always a hit and miss. One thing all entrepreneurs have in common is perseverance, a head full of ideas, and a dream. However, Ruby was holding on until there was a life-changing moment.
That life-changing moment came the night that Princess Diana died.
Stuck in an unhappy marriage, that was the night Ruby realized material things do not make you happy. She worked days and drove 28 miles to school twice a week. At work one day she was reading a book a woman wrote about a path less taken. She spoke of being at a crossroads and having to choose a path. Ruby said a prayer and her son who lived in Reno came to mind. She called her (grown) son and asked if he wanted a roommate. He said yes, and the rest is history. Ruby has lived in the Reno area for 21 years. Returned to college and at the age of 54 received her degree (BSBM) Bachelor Science Business Management with a 3.44 GPA.