This award is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

BRAINZ CREA GLOBAL AWARDS

PRESENTED TO

Irena Grofelnik

Sales and Business Coach

CAROLINE WINKVIST
Editor-In-Chief

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DANIEL ÅLUND
Selection Committee

Irena is a graduate of the Faculty of Business and Economics, she enrolled in a master's degree in Tax law at the Faculty of Law and later in the Executive MBA at the Cotrugla Business School in Zagreb, where she graduated in 2009.
She gained experience in the companies like Atlantic Grupa, Steklarna Hrastnik, Monsadria, where she led sales teams for the internationl markets or held the position of general manger.

For the last 7 years, as the owner of Spiriton, she has been training sales teams and organizing leadership workshops. Specializing in sales, she participates in business transformation projects, opening sales channels and developing advanced business strategies. Irena is particularly focused on increasing employee engagement and sales profitability. She helps foreign companies entering and developing the local market (Slovenia, Croatia, Bosnia and Herzegovina).
As a sales coach, she develops competencies for sales teams and trains sales managers in developing and leading the teams.

She is a visiting professor at the Altius Business School in Zagreb in the subject »Team Leadership and Development«. She is also a certified trainer of the L.1 and L.2 Points of you® Academy for the use of advanced tools and coaching facilitation. She has been working with the brand Modra Akademija for two years, where she speaks as a lecturer on the topic how to bring coaching into schools.

Irena is a founding member of the WomenH2H international organization, which helps women build their own business. She is also a board member of Business Intelligence Center, business club for entrepeneurs. In the past she was an active Cherie Blair Women Foundation Mentor.

HIGHLIGHT'S FROM THE 2021 LIST:

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