Cindy Machles

Cindy has long been a leader and pioneer in marketing, advertising and branding. While part of the big-conglomerate world, she took an entrepreneurial approach as one of the first to apply marketing principles from consumer-packaged goods to healthcare. This ultimately revealed an unmet need that inspired her to create and lead an independent operating unit within WPP that developed branding exclusively for prescription products. Additionally, as part of her WPP responsibilities, she became Global Practice Leader, a position created just for her. In that role, she successfully raised the standards of strategic thinking and delivery throughout Grey Healthcare Group offices on a global scale—in less than 24 months. Seeking to disrupt the industry again, she joined forces with long-time copywriting partner Alan Rothenberg to envision and launch Glue Advertising in 2013 as a more strategic, innovative, nimble, and accountable communications company. The changes they’ve made to the agency model have been appreciated by clients and industry watchers alike. Glue has been recognized as a top 20 NYC agency since 2015 and a top digital agency on a global scale! In 2019, Cindy got out in front of the latest trends, taking on the role of US consultant to Singapore-based Artificial Intelligence (AI) media company SQREEM. And now in partnership with SecureCHEK AI, she is on the cusp of revolutionizing how advertising collateral is developed--at the push of a button. This will save marketers millions of dollars and months and months of time that can be reallocated to reaching and influencing their target audiences sooner. Finally, as an adjunct to Glue, she is in the process of building YourMedEdge, a network of healthcare experts who bring consumers the latest trends and discoveries from the floor of major medical meetings in a language they can understand.